Corporate & commercial; intellectual property; licensing & franchising; mergers & acquisitions
Accredited as one of India’s top IP attorneys, Safir Anand has over 25 years of experience in providing inputs on strategy, business models, marketing and commercial insights, blended with an astute understanding of IP law that encompasses IP protection, IP enforcement, IP agreements, licensing, franchising, monetisation and due diligence. He has worked throughout his career to explore multiple facets of monetisation, fine-tuned the concept of returns of advertising, created industry level specialisations for the firm, worked with clients’ R&D teams for product development and personally created product prototypes and very recently jointly set up a Covid Fund for artisans in the country.
Safir is on the advisory board of the International Facility Management Association, the Fashion Design Council of India, the Event and Entertainment Management Association, JHS Svendgaard Brands Ltd, Brand Musiq Private Ltd, Teamwork Arts Private Ltd, My Rights LLP, Tarrakki, Fresh Brew, White Willow, Siddhartha Bansal and Royal Fables and additionally holds memberships with national and international organisations.
He has been a member of INTA’s Presidential Task Force on Brand Valuation, and also serves on its Commercialisation of Brands Committee and its first prestigious Research Advisory Council continuously for the second term. He has also been associated with the Brands & Innovation Committee, the Famous and Well-Known Marks Committee and the Trademark Office Practice Committee.
Safir extensively contributes to prestigious national and international publications, and is on the editorial panel of many leading journals and magazines focused on commercialisation, licensing, franchising and other aspects of Intellectual Property. He also writes frequently for financial dailies and is featured on TV shows on trend forecasting.
He has been recognised as one of the most Innovative Practitioners across Asia-Pacific by Financial Times Innovative Lawyers Asia-Pacific 2020; named in Forbes India’s Legal Powerlist 2020 as one of the Top Individual Lawyers; awarded the extremely prestigious IAF-Atmanirbhar Bharat Award 2020-21; awarded for exemplary performance in the field of Intellectual Property by International Advisory Experts; ranked in the top 300 strategists in IP in the world by IAM; ranked as Elite Practitioner by Asialaw Leading Lawyers; awarded for Sterling Performance in Business and Law by Legal League Consulting to name a few.