Rebecca Ordish, formerly senior trademark counsel for Cadbury in Asia and the Pacific, has resigned to establish her own intellectual property consultancy. Ordish has advised clients on IP issues across the region for the last decade, including four years of living and working in China.
While at Cadbury, she established a strategy to protect the company’s Dairy Milk brand in India. She was also central to efforts to protect the purple colour used by the company worldwide in Australia and New Zealand.
Before joining the chocolate company, Ordish was Diageo’s IP Counsel for Greater China and formulated protection strategies for drinks brands such as Johnnie Walker, Baileys and Smirnoff. She has also worked with Baker & McKenzie, Rouse and US confectionery company Mars. In China, lobbying is a core part of any IP strategy and finding the right local partner is critical, commented Ordish.
Rebecca Ordish Consulting will cater to both IP owners and law firms. Ordish is keen to demystify IP, giving her clients an opportunity to recognize the value of their IP assets, customize IP strategies for a specific country or type of IP, and overcome challenges such as dealing with copycat products. She also offers to help law firms brush up on their IP skills through case studies and facilitating IP war games to uncover the weaknesses of lawyers’ IP advice.
Ordish will spend six months each year in Australia and six months in Nepal, where her charity Mitrataa Foundation is based. She will also travel extensively to the IP markets of the Asia Pacific region, as opportunities arise.
