A recent report from the Shanghai Administration for Industry and Commerce revealed a record case of false advertising, and China’s increasingly tightened regulatory control over advertising formed the backdrop for the case, a legal expert told China Business Law Journal.
The Shanghai administration fined a toothpaste producer RMB6.03 million (US$980,000) for violating the Advertising Law. The unlawful advertisement featured a Taiwanese celebrity showing off her teeth, claiming that they appeared whiter after using the toothpaste for just one day.
However, the Shanghai regulator found that the visual whitening effect was a result of computer editing, and decided that the advertisement was a false one under Chinese law.
You must be a
subscribersubscribersubscribersubscriber
to read this content, please
subscribesubscribesubscribesubscribe
today.
For group subscribers, please click here to access.
Interested in group subscription? Please contact us.
你需要登录去解锁本文内容。欢迎注册账号。如果想阅读月刊所有文章，欢迎成为我们的订阅会员成为我们的订阅会员。
