Upgrades to India’s IP regime are alleviating some of the concerns of rights owners, says Mark Robertson of Hilton Worldwide
For a hospitality group like Hilton Worldwide, brand protection is no small task. The Hilton group’s brands cover more than 3,700 hotels and 610,000 rooms in 82 countries. In India, Hilton has four branded properties and plans to add 10 new hotels under various brands by the end of 2012.
As the hotel group embarks on new projects in the country, its ability to effectively manage and protect its intellectual property assets is crucial.
India’s intellectual property regime has often been criticized for being weak, cumbersome and ineffectual. While these observations carry some merit, it is important to acknowledge measures that have been adopted to bring greater sophistication and transparency to the country’s intellectual property administration. For example, efforts have been made to accelerate the resolution of cases through an expedited specialized court and refinements to substantive laws, which have aligned India’s IP protection scheme with other major world markets.
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Mark Robertson is the senior vice-president and assistant general counsel for operations, brands and commercial services at Hilton Worldwide. He was assisted with this article by Christian Eriksen, a counsel at Hilton.