Shardul and Cyril Shroff have introduced new logos and branding for their respective law firms, Shardul Amarchand Mangaldas & Co (SAM) and Cyril Amarchand Mangaldas (CAM).
SAM’s logo was designed by DDB Mudra, an integrated marketing communications and services network in India. The logo consists of a large gold circle surrounded by nine smaller gold orbs against a Prussian blue background symbolizing quality and purity. The design was inspired by Emperor Justinian I, who codified Roman law, the foundation of modern law.
“The new logo resonates with the firm’s values, which include [ethics], quality, collaboration, diversity, constancy, faith, trusted advisory, energy and innovation,” the firm said.
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