Masaba Lifestyle advised by Veritas Legal in USD11m deal

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Veritas Legal advised House of Masaba Lifestyle in the INR900 million (USD11.61 million) acquisition by Aditya Birla Fashion House.

Veritas’ team comprised partner Kunal Doshi, senior associate Karun Jhangiani and associate Freya Irani.

Khaitan & Co advised Aditya Birla Fashion House, which acquired 51% in House of Masaba Lifestyle. The deal closed on 31 May.

This partnership is aimed at creating a young, aspirational and digital-led portfolio across the affordable luxury segment in the fashion, beauty and accessory categories.

The House of Masaba label was founded in 2009 by leading fashion designer Masaba Gupta.

Aditya Birla Fashion House is one of the Indian fashion industry’s largest with leading brands and retail formats in its portfolio.