Khaitan & Co and Metalegal Advocates counsel on L’Oréal India’s acquisition of a controlling stake in Innovist (formerly Onesto Labs), the company behind premium D2C personal care brands Bare Anatomy and Chemist at Play, for an undisclosed amount.
Acting for Innovist and its shareholders – including founders Rohit Chawla, Sifat Khurana and Vimal Bhola – Metalegal partner Amar Gahlot led the transaction team.
Principal associate Sanyam Aggarwal, senior associate Sarvesh Sawant, and associates Ritik Kumar Jha and Arjun Singh Tamang provided support.
Khaitan & Co advised L’Oréal India, with partner Surbhi Kejriwal leading the team, supported by principal associate Vedika Bhandari, senior associate Nikhil Singh, and associate Sanjitha Ravi.
A multidisciplinary team across several practice areas assisted the main transaction group.
They were executive director Vinita Krishnan (direct tax); along with partners Mayank Jain (indirect tax); Anshuman Sakle (competition and antitrust); Mehul Shah, Sanjay Khan Nagra and Surbhi Kejriwal (corporate and commercial); Supratim Chakraborty (privacy and data protection); Shailendra Bhandare (intellectual property); and Deepak Kumar (employment, labour and benefits).
Founded in 2018, Innovist has emerged as one of India’s leading premium personal care platforms, building a loyal consumer base through science-led, high-performance products and a strong direct-to-consumer approach.
