Investors dig IPO of beauty brand Mamaearth’s parent Honasa

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Investors dig Mamaearth
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A host of law firms have supported an oversubscribed initial public offering of beauty brand Mamaearth’s parent.

The IPO of Honasa Consumer, operating under the Mamaearth brand, saw IndusLaw provide legal counsel to Kotak Mahindra Capital, Citigroup Global Markets India Private, JM Financial and JP Morgan India Private (the book running lead managers).

Cyril Amarchand Mangaldas was legal counsel overseeing the IPO of Honasa Consumer and its promoters, Varun Alagh and Ghazal Alagh. The transaction is valued at USD204.4 million. It resulted in the company’s equity shares listing on two Mumbai-based stock exchanges, the BSE and the NSE. Honasa boasts a diverse brand portfolio that includes Mamaearth, The Derma Co, Aqualogica, Ayuga, BBlunt and Dr Sheth’s.

The team from IndusLaw included partner Vishal Yaduvanshi, principal associate Anshul Roy, and associates Ayushi Tiwari, Yajunshi Tyagi, Aditya Singh, Khushi Maheshwari and Divyanshu Singh. CAM representatives on the deal included partner Yash Ashar, alongside partners Vijay Parthasarathi and Aashima Johur, and supported by senior associate Saurav Das and associates Vedansh Batwara, Prajna Kariappa and Harshita Tripathi.

The transaction team representing the promoter was led by partners Yash Ashar and Rohit Tiwari, with assistance from associate S Bindu Sravya. Partners Bharath Reddy, Sharada Ramachandra and Ritika Rathi were assisted by senior associate Dipti Khatri and associate Simran Jain in advising on employee stock option schemes and foreign direct investment analysis.

Additionally, Sidley Austin served as international legal counsel for the book running lead managers. Partner Manoj Bhargava spearheaded the Sidley team, which included counsel Shashwat Tewary and associate Edward Lee in Singapore, managing associate Harekrishna Ashar in London, and partners Carla Teodoro, Nicholas Brown and Robert Kreitman, along with managing associate Alvin Wang, based out of New York.

SR Batliboi & Associates fulfilled the role of auditor.

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