Emami has expanded its presence in the male grooming business with the acquisition of a 30% stake in The Man Company, owned by Helios Lifestyle.
IndusLaw partner Avimukt Dar, who oversaw the deal for Helios Lifestyle, said the deal was not designed as an outright purchase. “In fact, structuring and finessing this commercial understanding posed the most interesting challenge in this transaction,” he told India Business Law Journal. “It is a strategic investment in the company with both the founders’ as well as Emami’s rights in the company governed by a robust shareholders agreement. You could consider it to be a joint venture with multiple end-game options for both partners.”
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