Vodafone in the dog house over pug ad

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Legal proceedings between Vodafone and AWBI

Telecom provider Vodafone has come under fire in India for an advert featuring a pug chasing a bus to deliver a tie to its owner.

The Animal Welfare Board of India (AWBI) sent a legal notice to Vodafone and production house Nirvana Films in May saying that forcing the dog to run amounted to cruelty.

The board wanted Vodafone to cut out the part of the advertisement showing the pug and threatened to take legal action against the company if the advert was not withdrawn.

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