Six steps to reduce risk and launch a product overseas

By Gautam Khurana, India Law Offices and Kevin Bowles, Hesiod & Associates
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Most successful CEOs believe that in chaotic times, opportunity abounds due to changes or “cracks” in the market. Many industry leaders think overseas markets are where these “market cracks” or opportunities exist. Often these CEOs have not conducted cross-border business although they have heard about or have direct experience with how difficult it is.

Gautam Khurana Partner India Law Offices
Gautam Khurana
Managing partner
India Law Offices

As difficult and full of risk as conducting business overseas can be, the opportunities and rewards, if successful, far outweigh the risks. Outlined below is a six-step process that CEOs should consider, if not follow, when evaluating and/or beginning to conduct business in another country. This process is easy to follow, with steps and details that provide CEOs with a road map to navigate the complex process of developing business abroad. The process involves a go or no-go decision after each step.

By following this process, CEOs and their companies can develop valuable relationships that could play a critical role in the success of their efforts to expand abroad. The following six-step process is designed to help a CEO ask the important questions when considering “going global”. The results at each step must be considered before a decision to continue to the next step is made.

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Gautam Khurana is the managing partner at India Law Offices in New Delhi. Kevin Bowles is the president and CEO of Hesiod & Associates, a business consultancy in Raleigh, North Carolina. He can be reached at kbowles@hesiodcorp.com

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