Netflix India’s former director and counsel Priyanka Chaudhari is launching her independent practice after achieving “great success” in defending the American streaming service and its content in courts, regulatory forums and investigations.
Christened as Priyanka Chaudhari & Associates (PCA), her new venture will work with clients to find innovative solutions to legal problems while focusing on the business and its vision.
To acheive this, Chaudhari will capitalise on her “deep knowledge and expertise” in media entertainment, technology, intellectual property (IP), corporate and commercial, labour and employment, real estate, litigation and dispute resolution laws.
“My motto is ‘client first’ and building a unique work arrangement by mixing legal skill sets and business knowledge,” she says, adding that the goal is not to be involved in a restricted capacity like an external counsel, but to jump into the daily grind and serve clients by being hands-on. “This may be an industry first and a new method of working for law firms and clients.”
At Netflix she was the first content IP lawyer responsible for collaborating with the creative, business and legal affairs to acquire and develop intellectual property and guide the media company through production and distribution processes.
She also held leadership roles in mentoring large to mid-size teams that contributed to larger legal strategies impacting the business, and served as an internal, cross-functional expert as well on all areas of IP law.
Prior to her Netflix post, Chaudhari worked at companies in diverse businesses such as Balaji Telefilms, ALTBalaji, Balaji Motion Pictures, Zee Entertainment, Star India, Bharti AXA and several solicitor firms that specialised in corporate commercial, real estate and dispute resolution areas of practice.
Chaudhari said this 360-degree level of experience honed over 15 years, working as both a legal counsel and as a client with law firms, made her realise that now would be a perfect time to venture out independently.
“I believe in being agile, nimble and adaptive to fit a global and local business mindset. I have always been a strong advocate of creative freedom and supporting a creator’s vision,” she said, adding the PCA team would continue on this path.