Mobile phone users in India can now hope to see a reduction of spam messages sent their way with the implementation on 27 September of new regulations to curtail transmissions by advertisers.
The Telecom Regulatory Authority of India (TRAI) has brought into force the Telecom Commercial Communications Customer Preference Regulations, 2010, which provide for the setting up of a National Customer Preference Register.
The erstwhile National Do Not Call Registry was renamed National Customer Preference Register earlier this year. The new register will be a national database with a list of the telephone numbers of all subscribers who have registered their preferences regarding receipt of commercial communications. Subscribers can indicate their preference by registering either under the fully blocked category or the partially blocked category.
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The legislative and regulatory update is compiled by Nishith Desai Associates, a Mumbai-based law firm. The authors can be contacted at nishith@nishithdesai.com. Readers should not act on the basis of this information without seeking professional legal advice.
