Meaningful community service


Dear Editor,

Thank you for covering the important issue of corporate social responsibility (CSR) in your article Giving back, published in the April issue of India Business Law Journal. In my opinion, the main problem with CSR revolves around communication. Many CSR consultancies will emerge and help in doing good work, but consultancies must work closely with the B2B and B2C segments in order to involve them in a meaningful way.

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