ITC modifies disparaging ads

0
1736
ITC

ITC submitted to Delhi High Court that it would remove references to the PepsiCo India brand, Tropicana, in its advertisements after being restrained from using such references by the court through orders dated 6 April and 9 April.

PepsiCo filed the suit for product disparagement on the ground that ITC’s recent ad campaign for its juice brand B Natural targeted Tropicana. The ads, which were carried in print and social media and on hoardings, invited Tropicana and another competitor, Dabur’s Real, to give up concentrates.

“Pepsi argued that ITC’s use of Tropicana’s name and the hashtag ‘SayNoToConcentrate’ in its advertisement campaign insinuates that Tropicana juices are not made from real fruit and accordingly are unhealthy,” said Dheeraj Nair, a partner at J Sagar Associates (JSA) who represented PepsiCo.

You must be a subscribersubscribersubscribersubscriber to read this content, please subscribesubscribesubscribesubscribe today.

For group subscribers, please click here to access.
Interested in group subscription? Please contact us.

你需要登录去解锁本文内容。欢迎注册账号。如果想阅读月刊所有文章,欢迎成为我们的订阅会员成为我们的订阅会员

已有集团订阅,可点击此处继续浏览。
如对集团订阅感兴趣,请联络我们