The Global Institute for Tomorrow (GIFT), a Hong Kong think-tank, has partnered with India-based charity Just Change to help develop a business model based on participative capital.
Just Change is a community-led initiative emphasizing cooperation between producers, consumers and investors. It emerged out of a struggle by the adivasis (indigenous people) of Gudalur Valley in Tamil Nadu to obtain higher tea prices. Farmers were receiving a pittance, even though consumers in India and other countries were paying high prices for tea.

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