The Global Institute for Tomorrow (GIFT), a Hong Kong think-tank, has partnered with India-based charity Just Change to help develop a business model based on participative capital.
Just Change is a community-led initiative emphasizing cooperation between producers, consumers and investors. It emerged out of a struggle by the adivasis (indigenous people) of Gudalur Valley in Tamil Nadu to obtain higher tea prices. Farmers were receiving a pittance, even though consumers in India and other countries were paying high prices for tea.
To combat this economic threat and promote social inclusion, Just Change’s founders, Stan and Mari Thakaekara, came up with the idea of participative capital, which relies on fair trade, reducing dependence on middlemen and bringing together consumers and disadvantaged producers. This alternative business and trading model allows consumers to purchase goods at affordable prices and producers to reap profits directly.
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