Gerhard Bauer discusses the opportunity for India’s brands to go global, the hurdles facing international IP owners and the challenges he encounters as head of the world’s largest trademark organization
On 14 May, around 8,500 delegates from more than 140 countries will converge in San Francisco for the 133rd annual meeting of the International Trademark Association (INTA). The Indian delegation looks set to be larger than ever before. Meanwhile, concerns over the management and protection of valuable brands in India will loom large among many of the attendees from other parts of the world.
INTA’s president Gerhard Bauer is no stranger to India. In his role as chief trademark counsel at Daimler, one of the 36,000 trademarks under his control is the newly created “Bharat Benz” marque, which will adorn commercial vehicles in South Asia from next year.
Bauer spoke exclusively to India Business Law Journal about the opportunities and challenges facing international trademark owners in India and Indian trademark owners in the rest of the world.
You must be a
subscribersubscribersubscribersubscriber
to read this content, please
subscribesubscribesubscribesubscribe
today.
For group subscribers, please click here to access.
Interested in group subscription? Please contact us.
你需要登录去解锁本文内容。欢迎注册账号。如果想阅读月刊所有文章，欢迎成为我们的订阅会员成为我们的订阅会员。
Gerhard Bauer is the president of the International Trademark Association and the chief trademark counsel of Daimler.
