Ding Shuo, a member of China Business Law Journal’s editorial board, is head of the policy and regulation division of the Red Cross Society of China – an organization damaged by recent scandal. China Business Law Journal talked to him in Beijing
CBLJ: Before you joined the Red Cross you worked for the Beijing Olympics committee. What kind of work did you do?
DS: Mainly contracts and IP protection. It was quite interesting. The time spent on the Olympics gave me perhaps double or triple the experience you would get somewhere else. I worked on the construction of the venues – the Bird’s Nest, the Water Cube and the others – from the very beginning to the end. I also worked on the marketing side, on what we called the marketing plan agreement for the Beijing Organizing Committee for the Olympic Games (BOCOG), and on negotiations with the International Olympics Committee (IOC).
CBLJ: The marketing plan agreement?
DS: Yes. To have a successful Olympic Games, first you have to draw up a marketing plan which is approved by the IOC. After that you have to stick to that plan and follow every marketing procedure with regard to your partners, sponsors, suppliers, licensees and so on. So it is really quite a big undertaking. BOCOG got about RMB20 billion (US$3 billion) of revenue from marketing.
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A tough year
Battered by allegation and opprobrium, the Red Cross Society of China has had a tough year. News that the charity’s Shanghai branch spent almost RMB10,000 on a dinner for 17 people broke in April, after the bill was posted on line (see above). Then in July, the scandal of Guo Meimei Baby broke.
Pictures appeared on-line of Guo Meimei (she added the “Baby” tag herself) posing on the bonnet of a white Maserati which she called her “little horse”. Other pictures showed her beside an orange Lamborghini – her “little bull” – and engaging in other forms of conspicuous consumption. Signing into a Sina blog, the 20-year-old claimed to be the commercial general manager of the Red Cross Society of China.
The pictures went viral and, rightly or wrongly, strengthened suspicions already held by many in China that the Red Cross Society was misspending its funds.
Within a few days 42-year-old Wang Jun, reportedly Guo’s boyfriend, resigned from his position at China Red Cross Boai Asset Management, a commercial company said to have organized charity activities on behalf of the Red Cross Society.
Whether Guo deliberately set out to mislead, or merely got caught out making a statement she barely understood, is obscured by claim and counter-claim. The Red Cross Society of China issued a number of statements denying that it had any link to Guo.
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