Japan’s Mitsui buys Indo e-commerce

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Ashurst advised Japanese trading house Mitsui on its acquisition of a minority stake in Global Ecommerce Indonesia (GEI) over a 12-month period.

The deal is part of US$100 million equity financing raised for GEI, led by Mitsui, with participation from undisclosed new and existing investors. Mitsui will purchase a stake of about 10% in GEI.

Japan’s Mitsui buys Indo e-commerceThe new investment allows Mitsui to gain a foothold in Indonesia’s fast-growing e-commerce market, and the funding will go towards stepping up marketing and enhancing systems for MatahariMall, a digital retailing platform run by GEI that went live in September 2015.

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