Tapping innate strengths

Law firm management professionals boost support functions and can play an important advisory role in succession planning, writes legal recruitment expert Vivek Das

The success of the recent G20 Summit held in India and the signing of major agreements such as the India-Middle East-Europe Economic Corridor have brought global attention to the Indian economy. Additionally, the greater involvement of private companies in the successful Chandrayaan-3 lunar mission, the expansion of the gaming/sports sector, and the growing use of AI across sectors are markers of increasing commercial activity and have broadened the horizon for the legal sector in India.

The country’s global shift is mirrored in the Indian legal market with regular interactions between Indian and foreign law firms. The relationship has even partially morphed from collaboration and mutual co-operation into one of competition in certain areas. Increased globalisation has required the legal services market to internalise international norms and raise the quality of services to be on par with international firms.

Firms have been compelled to blend technology into their everyday operations, more so after covid-19. There is a general acceptance of, and push for, implementing technology-based solutions. Firms are also using psychometric tests in screening candidates before hiring.

There is renewed focus on continuing legal education, encouraging sabbaticals or secondments, staff training and development programmes, and adopting newer partnership structures with a clearer distinction between ownership and management of law firms for more effectual management and sustainable growth.

This has propelled the idea of involving management professionals to derive the best from the existing resources and infrastructure, and drive growth for law firms. While most tier I and tier II firms have been doing this for years, its importance has increased given the mounting levels of competition in the sector.

How law firm management professionals impact growth

As the legal landscape in India is evolving, there is a growing demand for standardisation of services. Success is increasingly not only measured in terms of profits and/or clients serviced.

It is equally important for firms to be socially responsible, provide a safe work environment, have gender diversity, follow ethical norms and processes, be thought leaders, and contribute to the profession as well as society.

Typically, these professionals/consultants interact with the functional support professionals who take care of important functions at the firm like human resources (identifying talent, implementing training and development programmes to keep the talent pool future-ready); information technology (securing data and creating an easy interface for the exchange of information within and outside the law firm); finance (managing cash flows and achieving financial operational efficiencies); marketing and practice development (creating a distinction, sustaining market perception and keeping the concern going by generating more work and propelling growth); knowledge management (managing the repository of information and know-how for building thought leadership); and office administration (ensuring safety, security and smooth operations) to derive the desired results for the firm.

Greater involvement of management professionals

The growing interplay between Indian and foreign firms, and other industry stakeholders (students, clients, industry associations, etc.) has led to a greater involvement of management professionals in law firms.

In the past 10 to 15 years, there has been a growing acceptance of law firm management professionals at such firms and having a chief operating officer (COO), chief executive officer (CEO) and other such CXOs (chief of HR, chief of strategy, etc.) is becoming common.

Their job at the firm is to bring a well-defined focus, help set up the right processes, encourage and drive performance with the right incentives, provide a supportive environment for growth, and help achieve operational efficiencies by blending the right legal technology, so that the lawyers can continue to concentrate on client engagement and other billable activities, execution of legal work, and other important activities like participating in thought leadership engagements, business networking and pro-bono initiatives.

There are many successful case studies in the Indian context making a strong case for the involvement of law firm management professionals where they have helped generate considerable growth for firms.

Succession planning

While strategising practice growth will always be a priority for law firms, succession planning to ensure a smooth transition when the time for a handover arises is increasingly important.

Succession planning refers to a business strategy and not a mere contingency plan. Therefore, it has to be an ongoing process to identify and develop deserving employees to take up future leadership roles in the organisation when the current leaders cannot lead owing to sudden incapacities, unforeseeable circumstances or when they decide to move on for newer opportunities.

A failed succession plan may result in a loss of both revenue and clients. but getting it right becomes complex given the emotions attached. Most law firms are working towards effecting a smooth transition and embrace ways to involve “to be transitioned” partners/lawyers in other areas of management to avoid professional and/or personal discomfort.

Involving management professionals can really help in this. Through a robust and comprehensive talent strategy for absorbing both new and transitioned professionals, meticulous planning, effective training, and clear policies and communication, they can aid a smooth transition.