Gruner + Jahr, a printing and publishing company and Europe’s largest magazine publisher, has acquired Networkplay, a digital advertising network in India.
Networkplay was launched in 2008 by Webchutney, a digital advertising agency in India with funding from Capital18, the venture capital arm of the Network18 group. Networkplay, in partnership with advertisers and publishers, has a presence on web, mobile and direct-to-home platforms. Its partners include Makemytrip.com, Jetairways.com, Moneycontrol.com and Airtel Digital.
This is Gruner + Jahr’s second investment in India. Earlier, the company purchased a majority stake in MaXposure Media, a media group with headquarters in New Delhi and offices in Mumbai, Bangalore, Chennai, Hyderabad, Kolkata and Ahmedabad.
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