New York-based Viacom, owner of MTV and Paramount Pictures, and Television Eighteen India (TV-18) in June entered into a general entertainment joint venture.
The new company aims to tap India’s booming television market.
The joint venture, called Viacom-18, will cover television, film and digital media.
TV-18 has said it plans to launch a Hindi entertainment channel within a year and will also manage Viacom’s Indian TV channels, which include MTV, VH1 and Nickelodeon India.
J Sagar Associates in India advised Viacom.
Singapore firm Drew & Napier advised Viacom on Singapore law because the transaction involved numerous Singapore broadcast regulation issues.
TV-18’s The Indian Film Co, listed on London’s Alternative Investment Market on 18 June.
The listing raised around US$110 million.
