Timing crucial for implementation of trademark strategies

By Frank Liu, TianTai Law Firm
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Many factors have to come into play for customized trademark strategies to operate. In addition to the selection and speed of actions to take, timing is also crucial. Besides, the timing of the action to take is also the most flexible and most difficult in the implementation of strategies.

FRANK LIU Partner Tiantai Law Firm
FRANK LIU
Partner
Tiantai Law Firm

IMPORTANCE OF TIMING

After a strategy is formulated, all actions to be taken in the strategy require proper time nodes, as well as mutual cooperation and implementation. This is the only way to achieve the best effect. As far as a single action is concerned, any timing loss may result in complete failure ultimately. If an overall strategy includes many actions, any delay in the timing of the key move may also cause the failure of the overall strategy.

The loss of the timing for common action may also be remedied through the adjustment of the schedules of other moves set up in a system, but, at least, this will cause unnecessary losses of manpower and material resources, plus a delay of the realization of the ultimate goal.

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Frank Liu is a partner at TianTai Law Firm

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