Law still developing on broadcast of sports events

By Kajigailiu Gaiduwan Kamei, Lall Lahiri & Salhotra
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With India participating more in global sport, there has been a significant growth in its sports industry. This has resulted in the evolution of the legal framework in relation to sports events.

Kajigailiu Gaiduwan Kamei Associate Lall Lahiri & Salhotra
Kajigailiu Gaiduwan Kamei
Associate
Lall Lahiri & Salhotra

Organizers of sports events aim to extract maximum value by exploiting the marketing potential that such events offer. Intellectual property rights are typically associated with the manufacturing industry, but organizers of sports activities also tap into this lucrative market.

Organizers begin by creating an official name, a distinctive logo or phrase for the event and then promoting them heavily. As a result they become identifiable and associated with the event and acquire a strong trademark value. For example, the Indian Premier League (IPL) brand has been valued at US$4.13 billion in 2010 and US$3.67 billion in 2011, according to the brand valuation consultancy Brand Finance.

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Kajigailiu Gaiduwan Kamei is a managing associate at Lall Lahiri & Salhotra, which is an IP boutique based in Gurgaon.

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