INTA’s first AI-driven event triumph

INTA President Ayala Deutsch
Ayala Deutsch

The 2020 International Trademark Association (INTA) Annual Meeting and Leadership Meeting has gone fully virtual with 3,339 registrants from 115 countries participating. The pandemic has pushed the event from the initial plan for Singapore in April to its first Artificial Intelligence (AI) assisted virtual platform in November.

Ayala Deutsch, the INTA’s 2020 President, who is currently executive vice president and deputy general counsel at NBA Properties, has steered the association through unprecedented change. Her effort turned fruitful with leaders, policymakers, in-house counsel and top gun practitioners from all over the world came together for two weeks of event.

“We had 340 government officials from 74 countries and 17% of all the registrants were in-house professionals from companies while the remainder were from law firms,” she told Asia Business Law Journal. “We had good attendance, both in terms of where people worked and where they were from in the world.”

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