INTA reports project future of IP

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The International Trademark Association (INTA) has framed the future of intellectual property (IP) through three new reports it released during the 2020 Annual Meeting and Leadership Meeting over two weeks from 9-20 November.

The reports are based on input from thinktanks composed of the current and former heads of IP offices, in-house IP practitioners and law firms from around the world.

“The IP field, like every industry, needs to step back and survey the current landscape in order to move forward,” said Etienne Sanz de Acedo, INTA’s CEO.

“When we began this initiative in early 2019, little did we know that the covid-19 pandemic would come about and accelerate us into the future, causing [intellectual property offices], in-house practitioners and law firms to pivot perhaps more quickly than anticipated. It has highlighted the vital importance of preparing for the future.”

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