Alpha advises POPxo in sale to MyGlamm


Alpha Partners advised POPxo, a digital platform targeting women and subsidiary of UK-based Luxeva, when it was sold to beauty products retailer MyGlamm for an undisclosed amount.

UK-based Excello Law advised Luxeva on the English law aspects of the sale. ALMT Legal advised MyGlamm. The deal was announced on 7 August and completed on 19 August.

Following the acquisition, POPxo’s existing investors – which include Chiratae Ventures, Kalaari Capital and Neoplux Venture Capital – will join MyGlamm’s existing investors. Anoma Legal advised Chiratae Ventures and Kalaari Capital.

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