South Korean law firm Yoon & Yang has reinforced its antitrust and competition practice with the hiring of a former director of the Korea Fair Trade Commission, Lee Hee Jae.
Lee, who spent 18 years at the competition watchdog since 2005, has served as the head of the franchise transaction investigation team, director of the consumer safety information division, and most recently director of the consumer transaction policy in 2023.
She has extensive experience in all areas of antitrust and competition law, including cartel, dominance, subcontracting, franchise business, large retail business, labelling and advertising, and standardised terms.
High-profile and large-scale investigations Lee has been involved in includes the case of alleged collusion among Korean instant noodle manufacturers, a major investigation against a prominent global electric car manufacturer, global clothing apparel company, and significant mobile carriers in South Korea for false and exaggerated advertisements.
