In the present era of mass production and consumerism, the establishment of a successful trademark depends on innovative packaging, advertising and marketing of goods. Domestic brand owners in India are resorting to novel ways to create their distinct identity and consequently boost consumer recognition of trademarks.
In a recent example, Indian Premier League cricket teams have sought to register their trademarks in various categories and product lines, in order derive value from the popularity of their brand name.
A trademark embodies recognition of a particular source or quality of the goods, which can boost or build the sale and goodwill of a product. Preservation of this commercial value in trademarks involves effective protection of the mark against infringement, passing off, disparagement and dilution by making use of the provisions of the trademark law and common law.
You must be a
subscribersubscribersubscribersubscriber
to read this content, please
subscribesubscribesubscribesubscribe
today.
For group subscribers, please click here to access.
Interested in group subscription? Please contact us.
你需要登录去解锁本文内容。欢迎注册账号。如果想阅读月刊所有文章,欢迎成为我们的订阅会员成为我们的订阅会员。
Abhai Pandey is a lawyer with Lex Orbis IP Practice, a law firm specializing in intellectual property issues.
709/710 Tolstoy House, 15-17 Tolstoy Marg
New Delhi – 110 001
India
Tel: +91 11 2371 6565
Fax: +91 11 2371 6556
Email: mail@lexorbis.com