Social media is now an integral part of all our lives. It is a vital tool for both personal and business purposes.
The popular social networking site Facebook – designed by and for college students – went live in September 2006. It was ranked as the most used social networking sites by Compete.com and is used by over 300 million users, including 9-year-olds and 102-year-old Ivy Bean of Bradford in England. The list of social networking sites continues to grow. They include LinkedIn, MySpace, and Twitter.
These social networking sites are used widely by amateurs, professionals and hackers, for whom the convenience of copying, publishing and distribution has changed the flow of information. Since each of these communities allow individuals and organizations to share information through photo and video-sharing, posting of comments, status updates and pokes, these sites have revolutionized the world of online advertisement as well.
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Anuradha Salhotra is the managing partner of Lall Lahiri & Salhotra, which is an IP boutique based in Gurgaon.
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