LinkedIn
Facebook
Twitter
Whatsapp
Telegram
Copy link

A social media policy is a vital safeguard for companies battling employee misconduct on the web. Simple guidelines for online behaviour can go a long way in preserving business integrity

Vandana Chatlani reports

Indians have embraced social networking fearlessly. With unbridled enthusiasm, internet-savvy individuals have been quick to recognize the power of online networking, promoting their businesses, advertising their brands, and providing effective customer service.

Dabur, Reliance Mutual Fund, The Hindu and cosmetics company Lakmé are among the many Indian companies that have active Facebook pages, while Tata Sky, Reliance Communications, Vodafone India, Fabindia and NDTV are among those with a presence on Twitter.

The power of social media is undeniable. Cadbury India conjured up happy memories for more than 1,500 Facebook users who hit the “like” button in response to a post that said: “How many of you have a ‘meetha’ [sweet] memory of getting a Cadbury Dairy Milk from your parents for doing something worthy?”

You must be a subscribersubscribersubscribersubscriber to read this content, please subscribesubscribesubscribesubscribe today.

For group subscribers, please click here to access.
Interested in group subscription? Please contact us.

你需要登录去解锁本文内容。欢迎注册账号。如果想阅读月刊所有文章,欢迎成为我们的订阅会员成为我们的订阅会员

已有集团订阅,可点击此处继续浏览。
如对集团订阅感兴趣,请联络我们

LinkedIn
Facebook
Twitter
Whatsapp
Telegram
Copy link