Lusheng assists New Balance’s China TM win

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New Balance has won a legal battle in a major trademark case against Chinese sportswear company, New Barlun. Lusheng Law Firm advised New Balance.

The Shanghai Huangpu District Court handed down the decision on 5 January 2021, and ordered Fujian-based New Barlun and Shanghai Shiyi Trade to pay damages of RMB25 million (US$3.85 million) to New Balance. The compensation amounts to one of the largest sums awarded to a trademark owner in the sports sector in China to date.

“This is not only a win for New Balance, but for a wide range of international brands operating in China, as they continue to face the increasing threat of copycats on their business,” said Carol Wang, a principal and head of litigation group at Lusheng in Shanghai.

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