Conflicts over business names and trademark rights in China

By Shi Yakai, Sanyou Intellectual Property Agency
0
1905

It is not uncommon that trademark infringement and unfair competition lawsuits involve brand imitation, a phenomenon where the infringer registers another person’s registered trademark with a certain level of popularity as its own business name, and uses the business name in a manner intended to mislead or confuse consumers.

Generally speaking, a later business name infringes upon a prior trademark under any of the following circumstances: (1) the words highlighted in the business name infringe upon another person’s proprietary rights to a registered trademark; or (2) use of the business name, despite being proper, constitutes an unfair competition activity vis-à-vis the prior trademark holder. In this article, the author discusses judicial practices relating to the second circumstance by reviewing a trademark infringement
case in which Sanyou was involved as
the claimant.

石亚凯 SHI YAKAI 三友知识产权代理有限公司 律师 Attorney-at-law Sanyou Intellectual Property Agency
石亚凯
SHI YAKAI
三友知识产权代理有限公司
律师
Attorney-at-law
Sanyou Intellectual
Property Agency

Beijing Sanyou Intellectual Property Agency, the claimant, was the first privately owned patent agency authorized by the State Intellectual Property Office of China (SIPO). Since 1997, the claimant has registered a series of trademarks, including “三友” and “Sanyou” in connection with categories 42 and 45 of intellectual property related services.

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Shi Yakai is an attorney-at-law at Sanyou Intellectual Property Agency

Sanyou Intellectual Property Agency

北京市西城区金融街35号

国际企业大厦A座16层 邮编: 100033

16/F, Block A, Corporate Square

No.35 Jinrong Street, Beijing 100033, China

电话 Tel: +86 10 8809 1921 / 8809 1922

传真 Fax: +86 10 8809 1920

电子信箱 E-mail:

sanyou@sanyouip.com

www.sanyouip.com