The prime minister’s brand

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Is the rise of NaMo trademarks a case of sipping while the tea is hot? Vikrant Rana and Ritika Mogha find out

Having won a spectacular landslide victory for the Bharatiya Janata Party (BJP) in the 2014 general elections, prime minister Narendra Modi has changed the way that India will look at election campaigns forever. His election campaign was unprecedented in terms of outreach and innovation as he addressed approximately 440 historic rallies, travelled 300,000 kilometres covering 25 states in a period of just eight months.

5It has been one of biggest mass mobilization exercises seen anywhere in the world. The mood of the nation has been well captured by trademark filing trends which clearly show the influence of prime minister Modi and his campaign.

The term “NaMo”, often used by the media to refer to prime minister Modi, has gained enormous popularity and is being commercially exploited by various individuals and entities. It has undoubtedly influenced several entities into filing trade marks for NaMo and its variations as shown in the table below.

The prime minister’s brand

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Vikrant Rana is the managing partner at S.S. Rana & Co where Ritika Mogha is an associate advocate.

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New Delhi
Tel: +91 11 3056 2000
Fax: +91 11 3056 2010
Email: vikrant@ssrana.com
trademarks@ssrana.com

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