Eveready Industries India (EIIL) entered into a joint venture (JV) with Universal Wellbeing to establish a fast-moving consumer goods company in India.
Khaitan & Co advised EIIL about structuring the JV and finalizing the agreement. “We assisted EIIL in negotiating the agreement keeping in mind the general structure of the JV,” Padam Khaitan, a partner at Khaitan & Co, told India Business Law Journal. “[We looked at] issues around how the sourcing and distribution of the products would be structured and how the parties would effectively grant their expertise to the JV – i.e. licensing of the brand and supply of products in case of Wings [Group] and distribution and marketing in case of EIIL.”
Khaitan & Co also analyzed the transaction from a foreign direct investment perspective as it related to the entry of a foreign player. Universal Wellbeing is part of Wings Group from Indonesia and manufactures household care, personal care and skincare products.