The promotion of drugs in Indonesia is highly regulated, and the Food and Drugs Supervisory Agency or Badan Pengawas Obat dan Makanan (BPOM) has issued a new guideline on the advertising of drugs, i.e. Decision of the Head of BPOM No. 8 (2017) on Supervision Guidelines on the Advertising of Drugs.
BPOM Decision No.8 sets out the guidelines on the advertising of prescription drugs and non-prescription drugs.
Based on BPOM Decision No.8, prescription drugs may only be advertised in the medical scientific print media or scientific pharmaceutical print media. Only non-prescription drugs and limited non-prescription drugs can be advertised to the public through print media, electronic media and other media, subject to certain limitations allowed by the prevailing regulations.
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