Technology has made it easy to store, share and transfer data, whether for business or recreational purposes, almost instantaneously and without any loss of data quality. This has dramatically impacted the consumption of entertainment. One can easily download music or movies from the internet, store it for multiple use – and, often, make little or no payment for it.
Associate
Lall Lahiri & Salhotra
Unsurprisingly, this has let to angst and controversy in the entertainment industry, with new formats such as mp3 and devices such as iPods embodying both new opportunities and new challenges as consumers utilize the technology to share and transfer digital content without any payment to the content creators.
These technologies have also made it vastly easier for pirated copies of entertainment products to be distributed. The losses sustained by the global economy as a result of software piracy run into billions of dollars every year.
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Saipriya Kumeria is an associate at Lall Lahiri & Salhotra.
LLS House, Plot No. B-28,
Sector – 32, Institutional Area,
Gurgaon – 122001, National Capital Region,
India
Tel: +91 12 4238 2202 / +91 12 4238 2203
Fax: +91 12 4403 6823 / +91 12 42384898
Website: www.lls.in
