Dear Editor,
I read the opinion piece Changing a mindset in the September issue of India Business Law Journal with interest.
Indeed, changing a mindset in the legal market is difficult, all the more so if there are established names, for many of them are “persistent conventional marketers” who believe in a static medium of messaging. Assuming a know-it-all position and ignoring the need to collaborate with marketing experts is the root cause of “brand casualty”.
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