Baozun’s listing on Nasdaq and its US$110 million initial public offering have revealed how powerfully China’s e-commerce platforms are spurring the growth of participants in their eco-systems, said the legal counsel involved.
“This IPO shows that it is not only the e-commerce platforms like T-mall, Taobao and JD.com that are becoming fairly big. Participants of their eco-system – for example, those like Baozun, on Alibaba’s e-commerce eco-system – have been doing well, driven by the success of those platforms,” Chen Leiming, a Hong Kong-based partner of Simpson Thacher & Bartlett, told China Business Law Journal.
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