The trademark applied for in this case, as one of the series of protected trademarks under the applicant’s “易舒美” brand, was registered entirely out of goodwill to create the core brand of the enterprise. The goods on the group 0901 applying for the designated use of the trademark and the goods of the cited trademark 2 that continue to be valid after the withdrawal procedure do not constitute similar goods, let alone similar trademarks. More importantly, the Chinese character “易舒美” is used as the distinguishing part as a whole, while the cited trademark 2 is marked with “丰驰”. The two are completely different in distinctiveness. Due to the analysis of the lawyers of GAOWO, theCNIPA finally ruled that the trademark No. 50386000 “易舒美 EASYMED” should be preliminary approval.