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safir anand

Safir Anand

Anand and Anand

Tel: +91 120 405 9300
Email: [email protected]



Key practice areas

Intellectual property; licensing & franchising


Safir Anand is senior partner and head of trademarks, and contractual and commercial IP, at Anand and Anand. He is recognized as one of India’s top intellectual property attorneys and has over 25 years of experience in IP prosecution and enforcement, commercialization of IP, strategic advisory, contractual IP agreements, licensing, franchising, monetization, and due diligence.

Well-known companies in the FMCG, pharma, food, software/technology, fashion and luxury sectors, to media, entertainment, government bodies, sports and social media companies form his rich clientele.

Safir serves on the International Trademark Association’s (INTA) Presidential Task Force and Commercialization of Brands Committee. He holds memberships of various prestigious organizations of leading national and international trade and commerce chambers including:

  • IFICCI (Indo French Chamber of Commerce and Industry);
  • ICCK (Indian Chamber of Commerce in Korea);
  • IGCC (Indo-German Chamber of Commerce);
  • FICPI (The International Federation of Intellectual Property Attorneys);
  • FICCI (The Federation of Indian Chambers of Commerce and Industry);
  • ASSOCHAM (The Associated Chambers of Commerce of India).

Safir is a part of the advisory/board of highly reputable organizations such as Fashion Design Council of India (FDCI); Entertainment and Event Management Association (EEMA); and several companies in the fields of consumer goods, technology, design, branding, events and music.

Safir has received several awards and accolades in both individual and organizational capacity, such as the Managing Intellectual Property IP Stars for trademark and the Asialaw Leading Lawyers Intellectual Property Awards for four consecutive years from 2016-2019. He has been ranked among Global Leaders 2019 by World Trademark Review.

His prudent insights into IP; licensing and franchising; packaging, advertising, labelling; and pharmaceutical laws; corporate governance; and foreign direct investment have been widely covered by leading newspapers and business channels including Economic Times, Business Standard and CNBC. He regularly speaks at prestigious national and international forums such as Cannes Film Festival, FDCI, Jaipur Literature Festival and EEMA.

Safir extensively contributes to prestigious national and international publications and is on the editorial panel of many leading journals and magazines focused on commercialization, licensing, franchising and intellectual property.

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