Dabur says ‘namaste’ to the US

Indian consumer goods company Dabur India has acquired a US-based personal care company, Namasté Laboratories, for US$100 million. The purchase, which was made by Dabur’s US subsidiary, Dermoviva Skin Essentials, includes Namasté’s two units in the US – Healing Hair Laboratories International and Urban Laboratories International – along with its African operations, Hair Rejuvenation & Revitalization Nigeria and its business in South Africa.

Namasté’s founder and CEO Gary Gardner will keep his position and lead his team in running the company as a subsidiary of Dermoviva. Namasté’s sales team in North America will also remain the same to ensure it continues to benefit from its existing relationships with retailers, wholesalers, distributors and suppliers.

Dabur’s acquisition is a strategic move to capture new markets outside India. The company is keen to strengthen its competitive position in the African continent and introduce its products to consumers in the US. “We are very excited about this acquisition as it opens up new vistas for our burgeoning overseas business,” said Dabur India group director PD Narang. “We expect this transaction to provide a tremendous platform for value creation in both the US and Africa. With this acquisition, nearly 25% of Dabur’s consolidated revenue would be generated overseas.”