﻿{"id":678919,"date":"2026-04-30T14:07:04","date_gmt":"2026-04-30T06:07:04","guid":{"rendered":"https:\/\/law.asia\/?p=678919"},"modified":"2026-04-30T14:23:40","modified_gmt":"2026-04-30T06:23:40","slug":"non-traditional-trademarks-protection-china","status":"publish","type":"post","link":"https:\/\/law.asia\/zh-hans\/non-traditional-trademarks-protection-china\/","title":{"rendered":"\u975e\u4f20\u7edf\u5546\u6807\u5728\u4e2d\u56fd\u7684\u4fdd\u62a4\u73b0\u72b6"},"content":{"rendered":"<p class=\"PP_PP-Body-DropCap-Chi\" style=\"text-align: justify;\"><span 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src=\"https:\/\/law.asia\/wp-content\/uploads\/2026\/04\/Wang-Xiao-Tahota-Law-Firm.jpg\" alt=\"Wang Xiao, Tahota Law Firm\" width=\"200\" height=\"250\" \/><figcaption id=\"caption-attachment-678896\" class=\"wp-caption-text\"><strong>\u738b\u6f47<\/strong><br \/>\u5408\u4f19\u4eba<br \/>\u6cf0\u548c\u6cf0\u5f8b\u5e08\u4e8b\u52a1\u6240<br \/>\u7535\u8bdd: +86 10 8586 5151<br \/>\u7535\u5b50\u4fe1\u7bb1: xiao.wang@tahota.com<\/figcaption><\/figure>\n<p class=\"PP_PP-Body-Chi\" style=\"text-align: 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