﻿{"id":447756,"date":"2023-11-07T13:32:41","date_gmt":"2023-11-07T05:32:41","guid":{"rendered":"https:\/\/law.asia\/?p=447756"},"modified":"2025-09-15T12:45:20","modified_gmt":"2025-09-15T04:45:20","slug":"investment-and-ma-brand-assets","status":"publish","type":"post","link":"https:\/\/law.asia\/zh-hans\/investment-and-ma-brand-assets\/","title":{"rendered":"\u6295\u8d44\u5e76\u8d2d\u4e2d\u7684\u54c1\u724c\u8d44\u4ea7\u7ba1\u7406\u98ce\u9669\u4e0e\u7b56\u7565"},"content":{"rendered":"<p class=\"Correspondent_Correspondent-Body-DropCap-Chi\" style=\"text-align: justify;\"><span 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\u5317\u4eac\u5e02\u671d\u9633\u533a\u4e1c\u4e09\u73af\u4e2d\u8def5\u53f7<br \/>\n\u8d22\u5bcc\u91d1\u878d\u4e2d\u5fc356\u5c42 \u90ae\u7f16: 100020<br \/>\n\u7535\u8bdd: +86 10 8586 1018<br \/>\n\u4f20\u771f: +86 10 8586 3605-8006<br \/>\n\u7535\u5b50\u4fe1\u7bb1: <a href=\"mailto:pengyingwu@dtlawyers.com.cn\">pengyingwu@dtlawyers.com.cn<\/a><br \/>\n<a 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