{"id":437565,"date":"2010-09-19T18:29:50","date_gmt":"2010-09-19T10:29:50","guid":{"rendered":"https:\/\/law.asia\/?p=437565"},"modified":"2023-09-19T18:33:40","modified_gmt":"2023-09-19T10:33:40","slug":"comparative-advertising-limits","status":"publish","type":"post","link":"https:\/\/law.asia\/zh-hans\/comparative-advertising-limits\/","title":{"rendered":"\u6cd5\u9662\u786e\u7acb\u5bf9\u6bd4\u6027\u5e7f\u544a\u7684\u754c\u9650"},"content":{"rendered":"<p style=\"text-align: justify;\"><span class=\"custom-dropcap-red vantage-red\">\u5728<\/span>\u5370\u5ea6\uff0c\u6709\u5173\u6bd4\u8f83\u5e7f\u544a\uff08\u53c8\u79f0\u201c\u5bf9\u6bd4\u6027\u5e7f\u544a\u201d\uff09\u7684\u6cd5\u5f8b\u5141\u8bb8\u7ecf\u8425\u8005\u5ba3\u79f0\u5176\u4ea7\u54c1\u662f\u6700\u597d\u7684\u3002\u7ecf\u8425\u8005\u8fd8\u53ef\u58f0\u79f0\u5176\u4ea7\u54c1\u8f83\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\u66f4\u597d\uff0c\u4f46\u4e0d\u5f97\u8d2c\u4f4e\u5176\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\u3002\u4f46\u662f\uff0c\u5f53\u7ecf\u8425\u8005\u4e3b\u5f20\u81ea\u5df1\u7684\u4ea7\u54c1\u4f18\u4e8e\u4ed6\u4eba\u4ea7\u54c1\u7684\u540c\u65f6\uff0c\u6beb\u65e0\u7591\u95ee\u4e5f\u662f\u5728\u95f4\u63a5\u6697\u793a\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\u4e0d\u597d\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u9664\u975e\u8fd9\u79cd\u6697\u793a\u8fc7\u4e8e\u660e\u663e\uff0c\u6cd5\u5f8b\u5e76\u4e0d\u7981\u6b62\u7ecf\u8425\u8005\u53d1\u5e03\u6b64\u7c7b\u6bd4\u8f83\u5e7f\u544a\u3002\u6cd5\u9662\u786e\u7acb\u4e0a\u8ff0\u539f\u5219\uff0c\u662f\u57fa\u4e8e\u7ef4\u62a4\u548c\u9f13\u52b1\u81ea\u7531\u7ade\u4e89\u7cbe\u795e\u7684\u8003\u8651\uff0c\u800c\u524d\u8005\u6b63\u662f\u5e02\u573a\u4f17\u591a\u54c1\u724c\u8d56\u4ee5\u5efa\u7acb\u548c\u53d1\u5c55\u7684\u6839\u57fa\u3002<\/p>\n<p style=\"text-align: justify;\">\u4e0e\u8d2c\u4f4e\u6027\u5e7f\u544a\uff08\u53c8\u79f0\u201c\u8d2c\u6bd4\u5e7f\u544a\u201d\uff09\u6709\u5173\u7684\u6cd5\u5f8b\u53ef\u4ee5\u8ffd\u6eaf\u5230 1999 \u5e74\u7684\u300a\u5370\u5ea6\u5546\u6807\u6cd5\u300b\u3002\u8be5\u6cd5\u7b2c 29\u6761\u7b2c8\u6b3e\u89c4\u5b9a\uff1a<\/p>\n<figure id=\"attachment_250375\" aria-describedby=\"caption-attachment-250375\" style=\"width: 200px\" class=\"wp-caption alignright\"><img class=\"wp-image-250376\" src=\"https:\/\/law.asia\/wp-content\/uploads\/2021\/09\/Manisha-Singh-Nair-Partner-Lex-Orbis-Intellectual-Property-Practice.png\" alt=\"Manisha Singh Nair Partner Lex Orbis Intellectual Property Practice\" width=\"200\" height=\"250\" \/><figcaption id=\"caption-attachment-250375\" class=\"wp-caption-text\"><strong>Manisha Singh Nair<\/strong> <br \/>\u5408\u4f19\u4eba <br \/>Lex Orbis<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">\u6d89\u53ca\u67d0\u4e00\u6ce8\u518c\u5546\u6807\u7684\u5e7f\u544a\u5b58\u5728\u4e0b\u5217\u60c5\u5f62\u4e4b\u4e00\u7684\uff0c\u6784\u6210\u5bf9\u8be5\u6ce8\u518c\u5546\u6807\u7684\u4fb5\u6743\uff1a<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"text-align: justify;\">\u5229\u7528\u4e0d\u516c\u5e73\u7684\u4f18\u52bf\uff0c\u4e14\u8fdd\u53cd\u8bda\u4fe1\u539f\u5219\u548c\u5546\u4e1a\u9053\u5fb7\uff1b<\/li>\n<li style=\"text-align: justify;\">\u635f\u5bb3\u8be5\u5546\u6807\u7684\u663e\u8457\u6027\uff1b<\/li>\n<li style=\"text-align: justify;\">\u5bf9\u8be5\u5546\u6807\u7684\u58f0\u8a89\u4e0d\u5229\u3002<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">\u4f46\u662f\uff0c\u8be5\u6cd5\u7b2c 30\u6761\u7b2c1\u6b3e\u5bf9\u4e0a\u8ff0\u89c4\u5b9a\u8fdb\u884c\u4e86\u9650\u5236\uff1a<\/p>\n<p style=\"text-align: justify;\">\u7b2c 29 \u6761\u7684\u89c4\u5b9a\u5e76\u4e0d\u59a8\u788d\u4efb\u4f55\u4eba\u4e3a\u4e86\u8bf4\u660e\u67d0\u4e00\u6ce8\u518c\u5546\u6807\u4e0e\u5176\u5bf9\u5e94\u7684\u5546\u54c1\u6216\u670d\u52a1\u4e4b\u95f4\u7684\u5173\u7cfb\u800c\u4f7f\u7528\u8be5\u6ce8\u518c\u5546\u6807\uff0c\u5e76\u4e14\u5176\u4f7f\u7528\u9700\u6ee1\u8db3\u4ee5\u4e0b\u6761\u4ef6\uff1a\uff081\uff09\u7b26\u5408\u8bda\u4fe1\u539f\u5219\u548c\u5546\u4e1a\u9053\u5fb7\uff1b\uff082\uff09\u4e0d\u5f97\u5229\u7528\u4e0d\u516c\u5e73\u7684\u4f18\u52bf\u3001\u635f\u5bb3\u5546\u6807\u7684\u663e\u8457\u6027\u6216\u5176\u58f0\u8a89\u3002<\/p>\n<p style=\"text-align: justify;\">\u5728\u6700\u8fd1\u7684\u4e00\u4e2a\u6848\u4f8b\u4e2d\uff0c\u52a0\u5c14\u5404\u7b54\u9ad8\u7b49\u6cd5\u9662\u5408\u8bae\u5ead\u4e8e\u4e94\u6708\u5bf9\u5370\u5ea6\u65af\u5766\u8054\u5408\u5229\u534e<br \/>\n\uff08\u8054\u5408\u5229\u534e\uff09\u548c\u5b9d\u6d01\u5bb6\u5ead\u7528\u54c1\u516c\u53f8\uff08\u5b9d\u6d01\u516c\u53f8\uff09\u4e4b\u95f4\u7684\u8bfd\u8c24\u4e89\u8bae\u4f5c\u51fa\u5224\u51b3\u3002\u8054\u5408\u5229\u534e\u8bf7\u6c42\u6cd5\u9662\u9881\u5e03\u6c38\u4e45\u7981\u4ee4\uff0c\u4ee5\u5236\u6b62\u5b9d\u6d01\u516c\u53f8\u8bcb\u6bc1\u5176\u201cFair &amp; Lovely\u201d\u548c\u201c\u65c1\u6c0f\u4eae\u5f69\u51c0\u767d\uff08Pond\u2019s White Beauty\uff09\u201d\u7cfb\u5217\u4ea7\u54c1\uff0c\u6216\u8005\u4ee5\u4efb\u4f55\u65b9\u5f0f\u5411\u516c\u4f17\u6697\u793a\u8054\u5408\u5229\u534e\u7684\u4ea7\u54c1\u4e0d\u80fd\u4ee4\u4f7f\u7528\u8005\u7684\u808c\u80a4\u7531\u5185\u5230\u5916\u81ea\u7136\u4eae\u767d\u3001\u795e\u91c7\u5955\u5955\u3002\u8054\u5408\u5229\u534e\u8ba4\u4e3a\uff0c\u5b9d\u6d01\u516c\u53f8\u901a\u8fc7\u7535\u89c6\u5e7f\u544a\u8bcb\u6bc1\u5176\u7f8e\u767d\u4e73\u971c\uff0c\u4fb5\u5bb3\u4e86\u5176\u5408\u6cd5\u6743\u5229\uff1b\u5b9d\u6d01\u516c\u53f8\u7684\u4e0a\u8ff0\u8bcb\u6bc1\u5e7f\u544a\u867d\u672a\u6307\u540d\u9053\u59d3\uff0c\u4f46\u8054\u5408\u5229\u534e\u58f0\u79f0\uff0c\u8be5\u5e7f\u544a\u201c\u5de7\u5999\u5730\u201d\u5411\u89c2\u4f17\u4f20\u8fbe\u4e86\u8fd9\u6837\u7684\u4fe1\u606f\u2014\u2014\u5176\u4ed6\u54c1\u724c\u7684\u4ea7\u54c1\u6709\u201c\u5077\u5de5\u51cf\u6599\u201d\u4e4b\u5acc\u3002\u8054\u5408\u5229\u534e\u58f0\u79f0\uff0c\u4e0a\u8ff0\u4e24\u79cd\u7cfb\u5217\u7684\u7f8e\u767d\u4e73\u971c\u4e2d\u5747\u542b\u6709\u70df\u9170\u80fa\u6210\u5206\uff0c\u540e\u8005\u662f\u8be5\u516c\u53f8\u7684\u7814\u53d1\u6210\u679c\u548c\u4e13\u5229\u4ea7\u54c1\u3002\u5b9d\u6d01\u516c\u53f8\u7684\u7c7b\u4f3c\u4ea7\u54c1\u662f\u5728\u8054\u5408\u5229\u534e\u7684\u70df\u9170\u80fa\u4e13\u5229\u5230\u671f\u540e\u624d\u6295\u653e\u5e02\u573a\u7684\u3002\u56e0\u6b64\uff0c\u9274\u4e8e\u5b9d\u6d01\u516c\u53f8\u7684\u4ea7\u54c1\u4e0e\u8054\u5408\u5229\u534e\u7684\u4ea7\u54c1\u542b\u6709\u76f8\u540c\u7684\u6210\u5206\uff0c\u4efb\u4f55\u6697\u793a\u8054\u5408\u5229\u534e\u4ee5\u53ca\u5176\u4ed6\u54c1\u724c\u7684\u7f8e\u767d\u4e73\u971c\u4e0d\u80fd\u7531\u5185\u5230\u5916\u4f5c\u7528\u4e8e\u808c\u80a4\u7684\u8bf4\u6cd5\u90fd\u662f\u6ca1\u6709\u9053\u7406\u7684\u3002<\/p>\n<p style=\"text-align: justify;\">\u6700\u521d\u5ba1\u7406\u8be5\u6848\u7684\u72ec\u4efb\u6cd5\u5b98\u8ba4\u4e3a\uff0c\u5b9d\u6d01\u516c\u53f8\u7684\u884c\u4e3a\u4e0d\u6784\u6210\u8bcb\u6bc1\u3002\u4ed6\u7684\u7406\u7531\u662f\uff0c\u8be5\u7c7b\u7f8e\u767d\u4ea7\u54c1\u7684\u76ee\u6807\u6d88\u8d39\u8005\u4e0d\u662f\u6587\u76f2\uff0c\u800c\u662f\u5177\u5907\u826f\u597d\u5224\u65ad\u80fd\u529b\u7684\u5e38\u4eba\u3002\u6b64\u5916\uff0c\u4ed6\u8fd8\u6307\u51fa\uff0c\u6240\u8c13\u5b9d\u6d01\u516c\u53f8\u7684\u8bcb\u6bc1\u5bf9\u8054\u5408\u5229\u534e\u9020\u6210\u7684\u7ecf\u6d4e\u635f\u5931\u4ecd\u6709\u5f85\u8bc1\u5b9e\u3002\u8054\u5408\u5229\u534e\u5bf9\u8be5\u72ec\u4efb\u6cd5\u5b98\u7684\u5224\u51b3\u4e0d\u670d\uff0c\u4e0a\u8bc9\u81f3\u52a0\u5c14\u5404\u7b54\u9ad8\u7b49\u6cd5\u9662\u5408\u8bae\u5ead\uff0c\u5176\u4e0a\u8bc9\u7406\u7531\u5305\u62ec\u5b9d\u6d01\u516c\u53f8\u7684\u8d2c\u4f4e\u5e7f\u544a\u7ed9\u5176\u9020\u6210\u7684\u7ecf\u6d4e\u635f\u5931\u662f\u6e10\u8fdb\u548c\u6301\u7eed\u7d2f\u79ef\u800c\u975e\u4e00\u6b21\u6027\u53d1\u751f\u7684\uff0c\u8fd9\u79cd\u901a\u8fc7\u8bcb\u6bc1\u548c\u8d2c\u4f4e\u4ed6\u4eba\u4ea7\u54c1\u800c\u5ba3\u4f20\u81ea\u5df1\u4ea7\u54c1\u7684\u5e7f\u544a\u5fc5\u987b\u4e88\u4ee5\u7981\u6b62\u3002<\/p>\n<p style=\"text-align: justify;\">\u6839\u636e Colgate Palmolive (India) \u8bc9 Anchor Health &amp; Beauty Care \u4e00\u6848\u7684\u5224\u51b3\uff0c\u8054\u5408\u5229\u534e\u4e3b\u5f20\u5b9d\u6d01\u516c\u53f8\u7684\u5e7f\u544a\u5c5e\u4e8e\u201c\u4e0d\u6b63\u5f53\u7684\u7ade\u4e89\u624b\u6bb5\u201d\uff0c\u56e0\u4e3a\u5b9d\u6d01\u516c\u53f8\u5173\u4e8e\u5176\u4ea7\u54c1\u91c7\u7528\u4e86\u65b0\u914d\u65b9\u7684\u8bf4\u6cd5\u4e0d\u5c5e\u5b9e\uff0c\u4e14\u65e0\u5f02\u4e8e\u865a\u5047\u9648\u8ff0\u548c\u8bef\u5bfc\u516c\u4f17\u3002\u4f46\u662f\u6cd5\u9662\u8ba4\u5b9a\u5b9d\u6d01\u516c\u53f8\u7684\u5e7f\u544a\u5e76\u4e0d\u8fdd\u6cd5\uff0c\u5e76\u4e14\u6307\u51fa\u88ab\u544a\u7684\u8fd9\u4e00\u5e7f\u544a\u53ea\u4e0d\u8fc7\u6709\u4e9b<br \/>\n\u201c\u81ea\u5938\u800c\u5df2\u201d\uff0c\u5e76\u6ca1\u6709\u8d85\u8d8a\u6cd5\u5f8b\u8bb8\u53ef\u7684\u8303\u56f4\u3002<\/p>\n<p style=\"text-align: justify;\">Reckitt &amp; Coleman of India \u8bc9 Kiwi 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style=\"text-align: justify;\">\u6309\u7167\u4e0a\u8ff0\u539f\u5219\u5bf9\u5b9d\u6d01\u516c\u53f8\u7684\u5e7f\u544a\u8fdb\u884c\u5206\u6790\u540e\uff0c\u5408\u8bae\u5ead\u7684\u610f\u89c1\u662f\uff0c\u8be5\u5e7f\u544a\u663e\u7136\u662f\u5c06\u5b9d\u6d01\u516c\u53f8\u7684\u7f8e\u767d\u4e73\u971c\u4e0e\u5176\u4ed6\u54c1\u724c\u7684\u4ea7\u54c1\u8fdb\u884c\u4e86\u5bf9\u6bd4\uff0c\u4f46\u5b9d\u6d01\u516c\u53f8\u4e00\u65b9\u5e76\u65e0\u7279\u610f\u8bcb\u6bc1\u8054\u5408\u5229\u534e\u4ea7\u54c1\u7684\u4f01\u56fe\u3002\u76f8\u53cd\uff0c\u8fd9\u53ea\u662f\u4e00\u79cd\u7528\u4e8e\u8868\u660e\u5b9d\u6d01\u516c\u53f8\u7684\u4ea7\u54c1\u662f\u6700\u597d\u7684\u4e00\u822c\u6027\u6bd4\u8f83\u3002\u56e0\u6b64\uff0c\u8be5\u5e7f\u544a\u5e76\u4e0d\u8fdd\u53cd\u6cd5\u5f8b\u89c4\u5b9a\u3002<\/p>\n<p style=\"text-align: justify;\">\u4e0a\u8ff0\u5224\u51b3\u662f\u5bf9\u8fd9\u79cd\u6d89\u53ca\u591a\u65b9\u77e5\u8bc6\u4ea7\u6743\u7684\u590d\u6742\u6848\u4ef6\u7684\u59a5\u5584\u89e3\u51b3\uff0c\u5e76\u4e14\u5f88\u597d\u5730\u4f53\u73b0\u4e86\u6cd5\u5f8b\u5141\u8bb8\u6bd4\u8f83\u5e7f\u544a\u80cc\u540e\u7684\u7acb\u6cd5\u610f\u56fe\u3002\u56e0\u6b64\uff0c\u8fd9\u4e00\u5224\u51b3\u5c06\u4f1a\u8d77\u5230\u4fc3\u8fdb\u8d38\u6613\u548c\u53d1\u5c55\u7684\u4f5c\u7528\u3002<\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"vantage-grey\"><em>Manisha Singh Nair \u662f Lex Orbis \u7684\u5408\u4f19\u4eba\u3002Lex Orbis \u662f\u4e00\u6240\u603b\u90e8\u8bbe\u5728\u65b0\u5fb7\u91cc\u7684\u77e5\u8bc6\u4ea7\u6743\u5f8b\u5e08\u4e8b\u52a1\u6240<\/em><\/span><\/strong><\/p>\n<section class=\"format-info\">\n<p style=\"text-align: justify;\"><img class=\"size-full wp-image-435722 aligncenter\" src=\"https:\/\/law.asia\/wp-content\/uploads\/2023\/09\/LexOrbis.jpg\" alt=\"LexOrbis\" width=\"310\" height=\"54\" srcset=\"https:\/\/law.asia\/wp-content\/uploads\/2023\/09\/LexOrbis.jpg 310w, https:\/\/law.asia\/wp-content\/uploads\/2023\/09\/LexOrbis-300x52.jpg 300w\" sizes=\"(max-width: 310px) 100vw, 310px\" \/>709\/710 Tolstoy House, 15-17 Tolstoy Marg<br \/>\nNew Delhi &#8211; 110 001<br \/>\nIndia<br \/>\n\u7535\u8bdd: +91 11 2371 6565<br \/>\n\u4f20\u771f: +91 11 2371 6556<br \/>\n\u7f51\u7ad9<br \/>\n<a href=\"http:\/\/www.lexorbis.com\">www.lexorbis.com<\/a><br \/>\n\u7535\u5b50\u4fe1\u7bb1 E-mail: mail@lexorbis.com<\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u5370\u5ea6\uff0c\u6709\u5173\u6bd4\u8f83\u5e7f\u544a\uff08\u53c8\u79f0\u201c\u5bf9\u6bd4\u6027\u5e7f\u544a\u201d\uff09\u7684\u6cd5\u5f8b\u5141\u8bb8\u7ecf\u8425\u8005\u5ba3\u79f0\u5176\u4ea7\u54c1\u662f\u6700\u597d\u7684\u3002\u7ecf\u8425\u8005\u8fd8\u53ef\u58f0\u79f0\u5176\u4ea7\u54c1\u8f83\u7ade\u4e89\u5bf9\u624b\u7684<\/p>\n","protected":false},"author":7425,"featured_media":251335,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","meta-author":"Manisha Singh Nair\uff0cLex Orbis"},"categories":[34252,285,75],"tags":[76243,72967,966,2481,136990,136989,136991],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin 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