Counterfeiting has become an enigma for the world pharmaceutical trade. Estimated rates of counterfeiting keep varying with the investment and ease to produce counterfeit goods, although it is certain that counterfeiting accounts for a significant component of the global trade.
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The most obvious effect for a company whose products are being counterfeited is the loss of sales along with the dilution of the brand in the case of niche products. Loss of goodwill is also a factor as consumers generally blame the legitimate manufacturer for lack of quality when they unwittingly buy a counterfeit thinking it to be genuine.
Seizures by customs, law enforcement and test purchases are some ways in which companies become aware that their products are being counterfeited and whether a continuing problem is getting worse.
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Abhai Pandey is a lawyer with LEX ORBIS IP Practice, a law firm specializing in intellectual property issues
Lex Orbis IP Practice
709/710, Tolstoy House, 15-17, Tolstoy Marg
New Delhi – 110 001
India
Tel: +91 11 2371 6565
Fax: +91 11 2371 6556
Email: mail@lexorbis.com
