{"id":683707,"date":"2026-05-02T09:00:18","date_gmt":"2026-05-02T01:00:18","guid":{"rendered":"https:\/\/law.asia\/?p=683707"},"modified":"2026-09-23T17:30:29","modified_gmt":"2026-09-23T09:30:29","slug":"ai-deepfakes-asian-trademark-protection-inta-2026","status":"publish","type":"post","link":"https:\/\/law.asia\/ko\/ai-deepfakes-asian-trademark-protection-inta-2026\/","title":{"rendered":"\uc2a4\ud3ec\ud2b8\ub77c\uc774\ud2b8\ub97c \ubc1b\ub2e4"},"content":{"rendered":"<p><span class=\"vantage-grey\"><strong><em>INTA \uc5f0\ub840\ud68c\uc758\uc5d0\uc11c\ub294 \ud604\uc7ac IP \uc5c5\uacc4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ud575\uc2ec \uc774\uc288\ub4e4\uc774 \ub2e4\ub904\uc9c8 \uc608\uc815\uc785\ub2c8\ub2e4. \uc774\uc0ac\ud68c \uad6c\uc131\uc6d0\uc778 Sheja EHTESHAM, MS BHARATH, Jianguo WANG\uc740 \uc5b4\ub5a4 \uc8fc\uc81c\ub4e4\uc774 \uc911\uc2ec \uc758\uc81c\ub85c \ubd80\uc0c1\ud560 \uac83\uc73c\ub85c \ubcf4\ub294\uc9c0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4. <\/em><\/strong><\/span><strong><em>Sheryl UBANA<\/em><\/strong><span class=\"vantage-grey\"><strong><em>\uc640 <\/em><\/strong><\/span><strong><em>Bimal MIRWANI<\/em><\/strong><span class=\"vantage-grey\"><strong><em> \uae30\uc790\uac00 \ubcf4\ub3c4\ud569\ub2c8\ub2e4<\/em><\/strong><\/span><\/p>\n<p>\ube0c\ub79c\ub529, \uc0c1\ud45c \uac80\uc0c9, \ucf58\ud150\uce20 \uc81c\uc791\uc5d0\uc11c AI \ud65c\uc6a9\uc774 \uc99d\uac00\ud558\uace0, \ub525\ud398\uc774\ud06c\uc640 \ub514\uc9c0\ud138 \ubcf5\uc81c\ubb3c\uc774 \ud655\uc0b0\ub418\uba74\uc11c \uc0c1\ud45c \ubcf4\ud638\uc5d0\ub294 \uc0c8\ub85c\uc6b4 \ubcf5\uc7a1\uc131\uc774 \ub354\ud574\uc9c0\uace0 \uc788\ub2e4. \uc774\ub294 \uc18c\uc720\uad8c, \uc9d1\ud589, \ucc45\uc784\uacfc \uad00\ub828\ud55c \uc911\uc694\ud55c \uc9c8\ubb38\ub4e4\uc744 \uc81c\uae30\ud558\uace0 \uc788\ub2e4. \uc774\ub7ec\ud55c \ubb38\uc81c\ub294 \ud2b9\ud788 \uc544\uc2dc\uc544\uc5d0\uc11c \ub354\uc6b1 \ub450\ub4dc\ub7ec\uc9c0\ub294\ub370, AI \uae30\uc220\uc758 \ube60\ub978 \ub3c4\uc785\uc774 \uad6d\uac00\ubcc4\ub85c \ubd84\uc808\ub41c \ubc95\uccb4\uacc4\uc640 \uc9d1\ud589 \uacf5\ubc31\uc5d0 \ub9de\ubb3c\ub9ac\uace0 \uc788\uae30 \ub54c\ubb38\uc774\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc0c1\ud669 \uc18d\uc5d0\uc11c 5\uc6d4 2\uc77c\ubd80\ud130 6\uc77c\uae4c\uc9c0 \ub7f0\ub358\uc5d0\uc11c \uc5f4\ub9ac\ub294 \uad6d\uc81c\uc0c1\ud45c\ud611\ud68c(INTA) 2026 \uc5f0\ub840\ud68c\uc758\ub294 AI\uac00 \uc9c0\uc2dd\uc7ac\uc0b0\uad8c \uc0b0\uc5c5\uc744 \uacc4\uc18d \uc7ac\ud3b8\ud558\ub294 \uac00\uc6b4\ub370 \ube0c\ub79c\ub4dc \ubcf4\uc720 \uae30\uc5c5\uacfc \ubc95\ub960 \uc2e4\ubb34\uc790\ub4e4\uc5d0\uac8c \uc911\uc694\ud55c \uc2dc\uc810\uc5d0\uc11c \uac1c\ucd5c\ub41c\ub2e4.<\/p>\n<p>INTA \uc5f0\ub840\ud68c\uc758\ub294 \uae09\ubcc0\ud558\ub294 \ub514\uc9c0\ud138 \ud658\uacbd \uc18d\uc5d0\uc11c \ubc95\uc801 \ud504\ub808\uc784\uc6cc\ud06c\uc640 \uc9d1\ud589 \uc804\ub7b5\uc774 \uc5b4\ub5bb\uac8c \uc801\uc751\ud560 \uc218 \uc788\uc744\uc9c0\ub97c \ub17c\uc758\ud558\ub294 \ud575\uc2ec \ud50c\ub7ab\ud3fc \uc5ed\ud560\uc744 \ud560 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4.<\/p>\n<p>\uc778\ub3c4\uc640 \uc911\uad6d \ub4f1 \uc8fc\uc694 \uad00\ud560\uad8c\uc758 \uac15\ud55c \ucc38\uc5ec\uac00 \uc608\uc0c1\ub418\ub294 \uac00\uc6b4\ub370, INTA \uc774\uc0ac\ud68c \uad6c\uc131\uc6d0\uc778 ALG India Law Offices\uc758 Managing Partner\uc778 Sheja EHTESHAM, KRIA Law\uc758 \uc124\ub9bd\uc790 \uacb8 Managing Partner\uc778 MS BHARATH, Haier Group\uc758 \uc9c0\uc2dd\uc7ac\uc0b0 \ucd1d\uad04 \uacb8 \ube0c\ub79c\ub4dc \ubd80\ubb38 \ubd80\ucd1d\uad04 Jianguo WANG\uc740 <em>Asia Business Law Journal<\/em>\uc5d0 \ud5a5\ud6c4 \uc5b4\ub5a4 IP \uc774\uc288\ub4e4\uc774 \uc9d1\uc911 \uc870\uba85\uc744 \ubc1b\uc744 \uac83\uc73c\ub85c \uc608\uc0c1\ud558\ub294\uc9c0 \uc124\uba85\ud588\ub2e4.<\/p>\n<h2><span style=\"color: #d26b1d;\"><strong>\uc0dd\uc131\ud615 AI\uc758 \ub09c\uc81c<\/strong><\/span><\/h2>\n<p>\uc0dd\uc131\ud615 AI\uc758 \ubd80\uc0c1\uc740 \ub354 \uc774\uc0c1 \uc678\uba74\ud560 \uc218 \uc5c6\ub294 \ud604\uc2e4\uc774\uba70, \uadf8 \uc601\ud5a5\uc740 \ud2b9\ud788 IP \uc2e4\ubb34 \ubd84\uc57c\ub97c \uc911\uc2ec\uc73c\ub85c \ubc95\ub960 \uc5c5\uacc4 \uc804\ubc18\uc5d0\uc11c \uc810\uc810 \ub354 \ub69c\ub837\ud574\uc9c0\uace0 \uc788\ub2e4. AI \uae30\ubc18 \ube0c\ub79c\ub529, \uc0c1\ud45c \uac80\uc0c9 \uc790\ub3d9\ud654, \ub525\ud398\uc774\ud06c\ub97c \ud65c\uc6a9\ud55c \ube0c\ub79c\ub4dc \uc545\uc6a9\uc774 \ud655\uc0b0\ub418\uba74\uc11c, \uae30\uc220 \uc911\uc2ec \ud658\uacbd \uc18d\uc5d0\uc11c \uc0c1\ud45c \ubcf4\ud638 \ubb38\uc81c\ub97c \ud574\uacb0\ud574\uc57c \ud560 \ud544\uc694\uc131\uc740 \ub354\uc6b1 \ucee4\uc9c0\uace0 \uc788\ub2e4.<\/p>\n<p><img class=\"wp-image-683713 size-full aligncenter\" src=\"https:\/\/law.asia\/wp-content\/uploads\/2026\/05\/Sheja-Ehtesham-KO.jpg\" alt=\"Sheja-Ehtesham-KO\" width=\"600\" height=\"930\" \/><\/p>\n<p>EHTESHAM\uc740 \u201cINTA\ub294 \uc0dd\uc131\ud615 AI\uc640 \uc9c0\uc2dd\uc7ac\uc0b0\uad8c\uc758 \uad50\ucc28 \uc9c0\uc810\uc5d0 \ub300\ud55c \uc785\uc7a5\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ud615\uc131\ud574\uc654\uc73c\uba70, \ud601\uc2e0\uacfc \ube0c\ub79c\ub4dc \ubcf4\uc720 \uae30\uc5c5 \ubc0f \uc18c\ube44\uc790 \ubcf4\ud638 \uac04 \uade0\ud615 \ud655\ubcf4\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uace0 \uc788\ub2e4\u201d\uace0 \ub9d0\ud588\ub2e4.<\/p>\n<style>.iblj-only, .cblj-only, .ablj-only {\r\n    display: none;\r\n}\r\n\r\n#td-outer-wrap.ABLJ .ablj-only{\r\n    display: inline;\r\n}\r\n\r\n#td-outer-wrap.CBLJ .cblj-only{\r\n    display: inline;\r\n}\r\n\r\n#td-outer-wrap.IBLJ .iblj-only{\r\n    display: inline;\r\n}\r\n\r\n#td-outer-wrap.ABLJ .general-link, #td-outer-wrap.CBLJ .general-link, #td-outer-wrap.IBLJ .general-link {\r\n    display: none;\r\n}\r\n\r\n\r\n.zh-only .general-link, #td-outer-wrap.CBLJ .zh-only .cblj-only{\r\n    display: inline;\r\n}\r\n\r\n.zh-only .cblj-only , #td-outer-wrap.CBLJ .zh-only .general-link{\r\n    display: none;\r\n}\r\n\r\n.ihc_locker_1 p {\r\n    font-size: 20px;\r\n    line-height: 32px;\r\n}<\/style><div class=\"ihc-locker-wrap\"><div style='max-width:640px; margin:auto; ' class='ihc_locker_1'>\n\t\t\t\t\t\t\t<div><p><h2 class=\"en-only\" style=\"font-size: 25px\">\r\n    You must be a\r\n    <a\r\n        class=\"vantage-orange ablj-only\"\r\n        href=\"\/ablj-subscribe\/?utm_source=WP&utm_medium=lock&utm_campaign=paywall\"\r\n        >subscriber<\/a\r\n    ><a\r\n        class=\"vantage-orange cblj-only\"\r\n        href=\"\/cblj-subscribe\/?utm_source=WP&utm_medium=lock&utm_campaign=paywall\"\r\n        >subscriber<\/a\r\n    ><a\r\n        class=\"vantage-orange iblj-only\"\r\n        href=\"\/iblj-subscribe\/?utm_source=WP&utm_medium=lock&utm_campaign=paywall\"\r\n        >subscriber<\/a\r\n    ><a\r\n        class=\"general-link vantage-orange\"\r\n        href=\"\/knowledge-store-subscription\/\"\r\n        >subscriber<\/a\r\n    >\r\n    to read this content, please\r\n    <a\r\n        class=\"vantage-orange ablj-only\"\r\n        href=\"\/ablj-subscribe\/?utm_source=WP&utm_medium=lock&utm_campaign=paywall\"\r\n        >subscribe<\/a\r\n    ><a\r\n        class=\"vantage-orange cblj-only\"\r\n        href=\"\/cblj-subscribe\/?utm_source=WP&utm_medium=lock&utm_campaign=paywall\"\r\n        >subscribe<\/a\r\n    ><a\r\n        class=\"vantage-orange iblj-only\"\r\n        href=\"\/iblj-subscribe\/?utm_source=WP&utm_medium=lock&utm_campaign=paywall\"\r\n        >subscribe<\/a\r\n    ><a\r\n        class=\"vantage-orange general-link\"\r\n        href=\"\/knowledge-store-subscription\/\"\r\n        >subscribe<\/a\r\n    >\r\n    today.\r\n<br>\r\n<br>\r\n<p>For group subscribers, please <a href=\"\/login\/\">click here<\/a> to access.<br>Interested in group subscription? Please <a href=\"\/contact-us\/\">contact us<\/a>.<\/p>\r\n<\/h2>\r\n<h2 class=\"zh-only\" style=\"font-size: 25px\">\r\n    \u4f60\u9700\u8981\u767b\u5f55\u53bb\u89e3\u9501\u672c\u6587\u5185\u5bb9\u3002\u6b22\u8fce<a\r\n        class=\"vantage-orange\"\r\n        href=\"\/subscription-register\/?p=cblj\"\r\n        >\u6ce8\u518c\u8d26\u53f7<\/a\r\n    >\u3002\u5982\u679c\u60f3\u9605\u8bfb\u6708\u520a\u6240\u6709\u6587\u7ae0\uff0c\u6b22\u8fce<a\r\n        class=\"general-link vantage-orange\"\r\n        href=\"\/knowledge-store-subscription\/\"\r\n        >\u6210\u4e3a\u6211\u4eec\u7684\u8ba2\u9605\u4f1a\u5458<\/a\r\n    ><a\r\n        class=\"cblj-only vantage-orange\"\r\n        href=\"\/cblj-subscribe\/?utm_source=WP&utm_medium=lock&utm_campaign=paywall\"\r\n        >\u6210\u4e3a\u6211\u4eec\u7684\u8ba2\u9605\u4f1a\u5458<\/a\r\n    >\u3002\r\n<br>\r\n<br>\r\n<p>\u5df2\u6709\u96c6\u56e2\u8ba2\u9605\uff0c\u53ef<a href=\"\/login\/\">\u70b9\u51fb\u6b64\u5904<\/a>\u7ee7\u7eed\u6d4f\u89c8\u3002<br>\u5982\u5bf9\u96c6\u56e2\u8ba2\u9605\u611f\u5174\u8da3\uff0c\u8bf7<a href=\"\/contact-us\/\">\u8054\u7edc\u6211\u4eec<\/a>\u3002<\/p>\r\n<\/h2><\/p>\n<\/div><div class=\"ihc-login-form-wrap ihc-login-template-1\"><form action=\"\" method=\"post\" id=\"ihc_login_form\"><input type=\"hidden\" name=\"ihcaction\" value=\"login\" \/><input type=\"hidden\" name=\"locker\" value=\"1\" \/><div class=\"impu-form-line-fr\"><span class=\"impu-form-label-fr impu-form-label-username\">Username:<\/span><input type=\"text\" value=\"\" name=\"log\" \/><\/div><div class=\"impu-form-line-fr\"><span class=\"impu-form-label-fr impu-form-label-pass\">Password:<\/span><input type=\"password\" value=\"\" name=\"pwd\" \/><\/div><div  class=\"impu-form-line-fr impu-form-links\"><div class=\"impu-form-links-pass\"><a href=\"https:\/\/law.asia\/password-recovery\/\">Lost your password?<\/a><\/div><\/div><div class=\"impu-form-line-fr impu-form-submit\"><input type=\"submit\" value=\"Log In\" name=\"Submit\"  class=\"button button-primary button-large\"\/><\/div><\/form><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>INTA \uc5f0\ub840\ud68c\uc758\uc5d0\uc11c\ub294 \ud604\uc7ac IP \uc5c5\uacc4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ud575\uc2ec \uc774\uc288\ub4e4\uc774 \ub2e4\ub904\uc9c8 \uc608\uc815\uc785\ub2c8\ub2e4. \uc774\uc0ac\ud68c \uad6c\uc131\uc6d0\uc778 Sheja EHTESHAM, MS BHARATH, Jianguo WANG\uc740 \uc5b4\ub5a4 \uc8fc\uc81c\ub4e4\uc774 \uc911\uc2ec \uc758\uc81c\ub85c \ubd80\uc0c1\ud560 \uac83\uc73c\ub85c \ubcf4\ub294\uc9c0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4. Sheryl UBANA\uc640 Bimal MIRWANI \uae30\uc790\uac00 \ubcf4\ub3c4\ud569\ub2c8\ub2e4 \ube0c\ub79c\ub529, \uc0c1\ud45c \uac80\uc0c9, \ucf58\ud150\uce20 \uc81c\uc791\uc5d0\uc11c AI \ud65c\uc6a9\uc774 \uc99d\uac00\ud558\uace0, \ub525\ud398\uc774\ud06c\uc640 \ub514\uc9c0\ud138 \ubcf5\uc81c\ubb3c\uc774 \ud655\uc0b0\ub418\uba74\uc11c \uc0c1\ud45c \ubcf4\ud638\uc5d0\ub294 \uc0c8\ub85c\uc6b4 \ubcf5\uc7a1\uc131\uc774 \ub354\ud574\uc9c0\uace0 \uc788\ub2e4. \uc774\ub294 \uc18c\uc720\uad8c, \uc9d1\ud589, \ucc45\uc784\uacfc<\/p>\n","protected":false},"author":13501,"featured_media":679890,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","meta-author":""},"categories":[8398,142692],"tags":[157742,189313,189316,189322,162096,189323,168606,194733,138867,189321,168610,189320,189319,189312,151744,189315,165349,189317,16576,132021,124607,16577,144033,126746,159771,10845,189318,114973,141600,189314],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.7 (Yoast SEO v17.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"\uc138 \uba85\uc758 INTA \uc774\uc0ac\ud68c \uad6c\uc131\uc6d0\uc774 AI \ube0c\ub79c\ub529, \ub525\ud398\uc774\ud06c, \uc544\uc2dc\uc544\uc758 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