{"id":549764,"date":"2024-12-30T10:57:47","date_gmt":"2024-12-30T02:57:47","guid":{"rendered":"https:\/\/law.asia\/?p=549764"},"modified":"2025-02-14T14:44:09","modified_gmt":"2025-02-14T06:44:09","slug":"government-cracks-down-greenwashers-advertisements","status":"publish","type":"post","link":"https:\/\/law.asia\/ko\/government-cracks-down-greenwashers-advertisements\/","title":{"rendered":"\uc778\ub3c4 \uc815\ubd80, \ud5c8\uc704 \uad11\uace0 \ubc29\uc9c0 \uc704\ud574 \uadf8\ub9b0\uc6cc\uc2f1 \ub2e8\uc18d \uac15\ud654"},"content":{"rendered":"<p>2024\ub144 10\uc6d4 15\uc77c, \uc911\uc559\uc18c\ube44\uc790\ubcf4\ud638\uccad(CCPA)\uc740 \uadf8\ub9b0\uc6cc\uc2f1 \ubc0f \ud5c8\uc704 \ud658\uacbd \uc8fc\uc7a5 \ubc29\uc9c0\ub97c \uc704\ud55c \uac00\uc774\ub4dc\ub77c\uc778(CCPA <a href=\"https:\/\/consumeraffairs.nic.in\/sites\/default\/files\/file-uploads\/latestnews\/Greenwashing_Guidelines.pdf\">\uac00\uc774\ub4dc\ub77c\uc778<\/a>)\uc744 \ubc1c\ud45c\ud588\ub2e4. \uc774 \uac00\uc774\ub4dc\ub77c\uc778\uc740 \uadf8\ub9b0\uc6cc\uc2f1\uc744 \ud574\uacb0\ud558\uace0 \uc608\ubc29\ud558\uba70, \uad11\uace0\uc5d0\uc11c\uc758 \ud658\uacbd \uc8fc\uc7a5\uc774 \uc9c4\uc2e4\ub418\uace0 \ud22c\uba85\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud55c\ub2e4. CCPA \uac00\uc774\ub4dc\ub77c\uc778\uc740 \uad11\uace0\uc8fc, \uc81c\ud488 \ud310\ub9e4\uc790, \uad11\uace0 \ub300\ud589\uc0ac \ubc0f \uc11c\ube44\uc2a4 \uc81c\uacf5\uc790\ub97c \ud3ec\ud568\ud558\uc5ec \uc0c1\ud488 \ubc0f \uc11c\ube44\uc2a4 \ud64d\ubcf4\uc5d0 \uad00\uc5ec\ud558\ub294 \ubaa8\ub4e0 \uc8fc\uccb4\uc5d0 \uc801\uc6a9\ub41c\ub2e4.<\/p>\n<figure id=\"attachment_461774\" aria-describedby=\"caption-attachment-461774\" style=\"width: 200px\" class=\"wp-caption alignright\"><img class=\"size-full wp-image-461774\" src=\"https:\/\/law.asia\/wp-content\/uploads\/2024\/04\/Ashima-Obhan.jpg\" alt=\"Ashima Obhan, Obhan &amp; Associates\" width=\"200\" height=\"250\" \/><figcaption id=\"caption-attachment-461774\" class=\"wp-caption-text\"><strong>Ashima Obhan<\/strong><br \/>\uc2dc\ub2c8\uc5b4 \ud30c\ud2b8\ub108 \ubcc0\ud638\uc0ac<br \/>Obhan &amp; Associates<\/figcaption><\/figure>\n<p>\ud5c8\uc704 \uad11\uace0 \ubb38\uc81c\ub294 \ucd5c\uadfc <a href=\"https:\/\/webapi.sci.gov.in\/supremecourt\/2022\/24832\/24832_2022_11_1_52927_FinalOrder_07-May-2024.pdf\">Indian Medical Associations and Anr \ub300 Union of India and Ors \uc0ac\uac74<\/a>\uc5d0\uc11c \uac15\uc870\ub410\ub2e4. \uc774 \uc0ac\uac74\uc5d0\uc11c \uc778\ub3c4 \ub300\ubc95\uc6d0\uc740 \ud5c8\uc704 \uad11\uace0\uc758 \uc870\uc791\uc801 \uc131\uaca9\uc774 \uc0c1\uc5c5\uc801 \uc774\uc775\uc744 \uc704\ud574 \uc18c\ube44\uc790\uc758 \ucde8\uc57d\uc131\uc744 \uc545\uc6a9\ud55c\ub2e4\uace0 \uc9c0\uc801\ud588\ub2e4. \uc774\ub7ec\ud55c \uad11\uace0\ub294 \uac70\uc9d3 \uc8fc\uc7a5\uc744 \uc81c\uc2dc\ud568\uc73c\ub85c\uc368 \uac1c\uc778\uc774 \uc798\ubabb\ub41c \uc815\ubcf4\uc5d0 \uae30\ubc18\ud558\uc5ec \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9ac\uac8c \ud55c\ub2e4. CCPA\ub294 \uacfc\uac70 \uc870\uce58\uc5d0\uc11c \uc774\ub7ec\ud55c \uc6b0\ub824\ub97c \ubc18\uc601\ud588\uc73c\uba70, \uc608\ub97c \ub4e4\uc5b4 Sensodyne\uc774 \uc778\ub3c4\uc5d0\uc11c \u2018\uc804 \uc138\uacc4 \uce58\uacfc\uc758\uc0ac\ub4e4\uc774 \ucd94\ucc9c\ud55c \uc81c\ud488\u2019 \ubc0f \u2018\uc138\uacc4 1\uc704 \ubbfc\uac10\uc131 \uce58\uc57d\u2019\uc774\ub77c\ub294 \ud5c8\uc704 \uc8fc\uc7a5\uc744 \ub2f4\uc740 \uad11\uace0\ub97c \ucca0\ud68c\ud558\ub3c4\ub85d \uba85\ub839\ud55c \ubc14 \uc788\ub2e4. CCPA\ub294 Sensodyne\uc774 \uc678\uad6d \uce58\uacfc\uc758\uc0ac\uc758 \ucd94\ucc9c\uc5d0 \uc758\uc874\ud558\uc5ec \uc778\ub3c4 \uad11\uace0 \uaddc\uc815\uc744 \uc704\ubc18\ud588\ub2e4\ub294 \uc774\uc720\ub85c 100\ub9cc \ub8e8\ud53c(\uc57d 1\ub9cc 1800\ub2ec\ub7ec)\uc758 \ubc8c\uae08\uc744 \ubd80\uacfc\ud588\ub2e4.<\/p>\n<p>\uc778\ub3c4 \uad11\uace0\ud45c\uc900\uc704\uc6d0\ud68c(ASCI)\uc758 \ucd5c\uadfc \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \uae30\uc5c5\ub4e4\uc774 \uc81c\uc2dc\ud55c \ud658\uacbd \uad00\ub828 \uc8fc\uc7a5 \uc911 79%\uac00 \ud5c8\uc704\uc774\uac70\ub098 \uacfc\uc7a5\ub41c \uac83\uc73c\ub85c \ub098\ud0c0\ub098, \uc778\ub3c4 \uc2dc\uc7a5\uc5d0\uc11c \uadf8\ub9b0\uc6cc\uc2f1\uc774 \ub9cc\uc5f0\ud558\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ub4dc\ub7ec\ub0c8\ub2e4. \uc778\ub3c4\uc5d0\ub294 \uc774\uc804\uc5d0 \uadf8\ub9b0\uc6cc\uc2f1\uc744 \uad6c\uccb4\uc801\uc73c\ub85c \uaca8\ub0e5\ud55c \ubc95\ub960\uc774 \uc5c6\uc5c8\uae30 \ub54c\ubb38\uc5d0, ASCI\ub294 2024\ub144 2\uc6d4 15\uc77c \ud658\uacbd \uad11\uace0\uc758 \uc9c4\uc2e4\uc131\uc744 \ucd09\uc9c4\ud558\uae30 \uc704\ud574 \ud658\uacbd\/\ub179\uc0c9 \uc8fc\uc7a5 \uad11\uace0 \uac00\uc774\ub4dc\ub77c\uc778(ASCI \uac00\uc774\ub4dc\ub77c\uc778)\uc744 \ubc1c\ud45c\ud588\ub2e4. 5\uc77c \ud6c4, CCPA\ub294 ASCI \uac00\uc774\ub4dc\ub77c\uc778\uacfc \uc720\uc0ac\ud55c \uc870\ud56d\uc744 \ud3ec\ud568\ud558\ub418 \ucd94\uac00 \uc694\uad6c\uc0ac\ud56d\uc744 \ub2f4\uc740 \uc790\uccb4 \uac00\uc774\ub4dc\ub77c\uc778\uc744 \ubc1c\ud45c\ud558\uace0 \uacf5\uac1c \uc758\uacac \uc218\ub834\uc5d0 \ub098\uc130\ub2e4.<\/p>\n<p>ASCI \uac00\uc774\ub4dc\ub77c\uc778\uacfc \ub2ec\ub9ac, CCPA \uac00\uc774\ub4dc\ub77c\uc778\uc740 \ud658\uacbd \uc8fc\uc7a5\uc744 \ub4b7\ubc1b\uce68\ud558\uae30 \uc704\ud574 \uc720\ub9ac\ud55c \uad00\ucc30 \uacb0\uacfc\ub098 \uc5f0\uad6c \uacb0\uacfc\ub9cc \uc120\ud0dd\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\ub294 \uac83\uc744 \ud5c8\uc6a9\ud558\uc9c0 \uc54a\ub294\ub2e4. CCPA \uac00\uc774\ub4dc\ub77c\uc778\uc740 \uc720\ub9ac\ud55c \uacb0\uacfc\uc640 \ubd88\ub9ac\ud55c \uacb0\uacfc \ubaa8\ub450\ub97c \uacf5\uac1c\ud558\ub3c4\ub85d \uc758\ubb34\ud654\ud558\uace0 \uc788\ub2e4. \ub610\ud55c, CCPA \uac00\uc774\ub4dc\ub77c\uc778\uc740 \uad11\uace0\uc5d0\uc11c \uae30\uc220 \uc6a9\uc5b4\ub97c \uc18c\ube44\uc790 \uce5c\ud654\uc801\uc778 \uc5b8\uc5b4\ub85c \uc124\uba85\ud560 \uac83\uc744 \uc694\uad6c\ud558\uba70, \ud658\uacbd \uc8fc\uc7a5\uc774 \uba85\ud655\ud558\uace0 \uc774\ud574\ud558\uae30 \uc26c\uc6b0\uba70 \ubaa8\uc21c\ub418\uc9c0 \uc54a\ub3c4\ub85d \ud574\uc57c \ud55c\ub2e4\uace0 \uaddc\uc815\ud558\uace0 \uc788\ub2e4.<\/p>\n<figure id=\"attachment_549811\" aria-describedby=\"caption-attachment-549811\" style=\"width: 200px\" class=\"wp-caption alignright\"><img class=\"wp-image-549811 size-full\" src=\"https:\/\/law.asia\/wp-content\/uploads\/2024\/12\/Jeetika-Agarwal.jpg\" alt=\"Jeetika Agarwal\" width=\"200\" height=\"250\" \/><figcaption id=\"caption-attachment-549811\" class=\"wp-caption-text\"><strong>Jeetika Agarwal <\/strong><br \/>\uc18c\uc18d \ubcc0\ud638\uc0ac<br \/>Obhan &amp; Associates<\/figcaption><\/figure>\n<p>CCPA \uac00\uc774\ub4dc\ub77c\uc778\uc740 \uadf8\ub9b0\uc6cc\uc2f1\uc744 \ud658\uacbd \uc8fc\uc7a5\uacfc \uad00\ub828\ub41c \uc815\ubcf4\ub97c \uc740\ud3d0, \ub204\ub77d \ub610\ub294 \ud5c8\uc704\ub85c \ud45c\ud604\ud558\ub294 \ubaa8\ub4e0 \uae30\ub9cc\uc801 \ud589\uc704\ub85c \uc815\uc758\ud558\uace0 \uc788\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ubaa8\ud638\ud558\uac70\ub098 \uacfc\uc7a5\ub418\uac70\ub098 \uadfc\uac70 \uc5c6\ub294 \uc8fc\uc7a5\uc744 \uc0ac\uc6a9\ud558\ub294 \uac83\ubfd0\ub9cc \uc544\ub2c8\ub77c, \uc624\ud574\ub97c \ubd88\ub7ec\uc77c\uc73c\ud0ac \uc218 \uc788\ub294 \uc0c1\uc9d5\uc774\ub098 \uc2dc\uac01 \uc790\ub8cc\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\ub3c4 \ud3ec\ud568\ub41c\ub2e4. CCPA \uac00\uc774\ub4dc\ub77c\uc778\uc740 \ud658\uacbd \uc8fc\uc7a5\uc744 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uac00 \ud658\uacbd\uce5c\ud654\uc801\uc784\uc744 \uc554\uc2dc\ud558\ub294 \ubaa8\ub4e0 \uc9c4\uc220\ub85c \uc815\uc758\ud55c\ub2e4. \uc774\ub7ec\ud55c \uc8fc\uc7a5\uc740 \uc0dd\uc0b0, \ud3ec\uc7a5, \uc0ac\uc6a9, \ud3d0\uae30 \ub610\ub294 \ud658\uacbd\uc801 \uc601\ud5a5\uacfc \uac19\uc740 \uc601\uc5ed\uc5d0\uc11c\uc758 \uc8fc\uc7a5\uc744 \ud3ec\ud568\ud55c\ub2e4. \uc774\ub7ec\ud55c \uc8fc\uc7a5\uc740 \uc81c\ud488\uc774 \uc9c0\uc18d \uac00\ub2a5\ud558\uac70\ub098, \ub354 \uc801\uc740 \ud574\ub97c \ub07c\uce58\uac70\ub098, \ud2b9\uc815\ud55c \ud658\uacbd\uc801 \uc774\uc810\uc744 \uc81c\uacf5\ud55c\ub2e4\uace0 \uc554\uc2dc\ud558\uc5ec \uc774 \uc81c\ud488\uc740 \uce5c\ud658\uacbd\uc801\uc774\ub77c\uace0 \ud3ec\uc9c0\uc154\ub2dd\ud558\uac8c \ud560 \uc218 \uc788\ub2e4.<\/p>\n<p>\uac00\uc774\ub4dc\ub77c\uc778\uc740 \uad11\uace0\uc8fc\uac00 &#8216;\ud658\uacbd \uce5c\ud654\uc801&#8217;, &#8216;\ub179\uc0c9&#8217;, &#8216;\uccad\uc815&#8217;, &#8216;\ub3d9\ubb3c \uc2e4\ud5d8 \ubc18\ub300&#8217;, &#8216;\ud0c4\uc18c \uc911\ub9bd&#8217;\uacfc \uac19\uc740 \uc77c\ubc18\uc801\uc778 \uc6a9\uc5b4\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uc744 \uc5c4\uaca9\ud788 \uaddc\uc81c\ud558\uba70, \uc774\ub7ec\ud55c \uc8fc\uc7a5\uc774 \uc815\ud655\ud558\uace0 \uc785\uc99d\ub41c \uc815\ubcf4\ub85c \ub4b7\ubc1b\uce68\ub418\ub3c4\ub85d \uc694\uad6c\ud55c\ub2e4. \uad11\uace0\uc8fc\ub294 \uad11\uace0 \uc790\uccb4 \ub610\ub294 QR \ucf54\ub4dc\uc640 URL\uacfc \uac19\uc740 \ub514\uc9c0\ud138 \ucc44\ub110\uc744 \ud1b5\ud574 \uc8fc\uc694 \uc815\ubcf4\ub97c \uc811\uadfc \uac00\ub2a5\ud558\uac8c \ub9cc\ub4e4\uc5b4\uc57c \ud55c\ub2e4. CCPA \uac00\uc774\ub4dc\ub77c\uc778\uc740 2019\ub144 \uc81c\uc815\ub41c \uc18c\ube44\uc790 \ubcf4\ud638\ubc95(CPA) \uc81c18\uc870 2\ud56d (l)\uc5d0 \ub530\ub77c \ubc1c\ud589\ub410\ub2e4. \uc774 \ubc95\uc758 \uc870\ud56d\uc740 CCPA \uac00\uc774\ub4dc\ub77c\uc778 \uc704\ubc18\uc5d0 \uc801\uc6a9\ub418\uba70, CCPA \uac00\uc774\ub4dc\ub77c\uc778\uc744 \uc900\uc218\ud558\uc9c0 \uc54a\uc744 \uacbd\uc6b0 CPA\uc5d0 \ub530\ub77c \ucd5c\ub300 2\ub144\uc758 \uc9d5\uc5ed\ud615\uacfc \ucd5c\ub300 100\ub9cc \ub8e8\ud53c\uc758 \ubc8c\uae08\ud615\uc5d0 \ucc98\ud574\uc9c8 \uc218 \uc788\ub2e4.<\/p>\n<p>CCPA \uac00\uc774\ub4dc\ub77c\uc778\uc758 \ubc1c\ud45c\ub294 \uadf8\ub9b0\uc6cc\uc2f1\uc5d0 \ub300\ud55c \uaddc\uc81c \ubc0f \ubc95\uc801 \ub300\uc751\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \uc99d\uac00\ud588\uc74c\uc744 \ubc18\uc601\ud55c\ub2e4. \uc774\ub7ec\ud55c \uac00\uc774\ub4dc\ub77c\uc778\uc740 \uae30\uc5c5\ub4e4\uc774 \ud658\uacbd \uc8fc\uc7a5\uc744 \uaddc\uc81c \uae30\uc900\uc5d0 \ub9de\ucd94\ub3c4\ub85d \uad8c\uc7a5\ud55c\ub2e4. \uc774\ub294 \uc18c\ube44\uc790 \uc2e0\ub8b0\ub97c \uac15\ud654\ud558\uace0 \uc9c0\uc18d \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \uad00\ud589\uc744 \ucd09\uc9c4\ud560 \uac83\uc774\ub2e4. \uc774\ub7ec\ud55c \uaddc\ubc94\uc744 \uc900\uc218\ud558\uba74 \uc18c\ube44\uc790 \uc2e0\ub8b0\uac00 \ub192\uc544\uc9c0\uace0, \ud22c\uc790\ub97c \uc720\uce58\ud560 \uc218 \uc788\uc73c\uba70, \ud658\uacbd, \uc0ac\ud68c \ubc0f \uc9c0\ubc30\uad6c\uc870 \uc6d0\uce59\uc744 \uc911\uc2dc\ud558\ub294 \uae30\uc5c5\uc5d0 \uacbd\uc7c1 \uc6b0\uc704\uac00 \uc81c\uacf5\ub420 \uc218 \uc788\ub2e4.<\/p>\n<p><span class=\"vantage-grey\"><strong><em>Ashima Obhan<\/em><em>\ub294<\/em><em> Obhan &amp; Associates<\/em><em>\uc758<\/em> <em>\uc2dc\ub2c8\uc5b4<\/em> <em>\ud30c\ud2b8\ub108<\/em> <em>\ubcc0\ud638\uc0ac\uc774\uba70<\/em><em>, Jeetika Agarwal<\/em><em>\ub294<\/em> <em>\uc18c\uc18d<\/em> <em>\ubcc0\ud638\uc0ac\uc774\ub2e4<\/em><em>.<\/em><\/strong><\/span><\/p>\n<section class=\"format-info\">\n<p style=\"text-align: justify;\"><strong><img class=\"aligncenter wp-image-451910\" src=\"https:\/\/law.asia\/wp-content\/uploads\/2023\/11\/Obhan-and-Associates.jpg\" alt=\"Obhan and Associates\" width=\"476\" height=\"144\" srcset=\"https:\/\/law.asia\/wp-content\/uploads\/2023\/11\/Obhan-and-Associates.jpg 623w, https:\/\/law.asia\/wp-content\/uploads\/2023\/11\/Obhan-and-Associates-300x91.jpg 300w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/>Obhan &amp; Associates<\/strong><br \/>\nAdvocates and Patent Agents<br \/>\nN &#8211; 94, Second Floor<br \/>\nPanchsheel Park<br \/>\nNew Delhi 110017, India<br \/>\n<strong>Contact details:<\/strong><br \/>\nAshima Obhan<br \/>\nT: +91-9811043532<br \/>\nE: <a href=\"mailto:email@obhans.com\">email@obhans.com<\/a><br \/>\n<a href=\"mailto:ashima@obhans.com\">ashima@obhans.com<\/a><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>2024\ub144 10\uc6d4 15\uc77c, \uc911\uc559\uc18c\ube44\uc790\ubcf4\ud638\uccad(CCPA)\uc740 \uadf8\ub9b0\uc6cc\uc2f1 \ubc0f \ud5c8\uc704 \ud658\uacbd \uc8fc\uc7a5 \ubc29\uc9c0\ub97c \uc704\ud55c \uac00\uc774\ub4dc\ub77c\uc778(CCPA \uac00\uc774\ub4dc\ub77c\uc778)\uc744 \ubc1c\ud45c\ud588\ub2e4. \uc774 \uac00\uc774\ub4dc\ub77c\uc778\uc740 \uadf8\ub9b0\uc6cc\uc2f1\uc744 \ud574\uacb0\ud558\uace0 \uc608\ubc29\ud558\uba70, \uad11\uace0\uc5d0\uc11c\uc758 \ud658\uacbd \uc8fc\uc7a5\uc774 \uc9c4\uc2e4\ub418\uace0 \ud22c\uba85\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud55c\ub2e4. CCPA \uac00\uc774\ub4dc\ub77c\uc778\uc740 \uad11\uace0\uc8fc, \uc81c\ud488 \ud310\ub9e4\uc790, \uad11\uace0 \ub300\ud589\uc0ac \ubc0f \uc11c\ube44\uc2a4 \uc81c\uacf5\uc790\ub97c \ud3ec\ud568\ud558\uc5ec \uc0c1\ud488 \ubc0f \uc11c\ube44\uc2a4 \ud64d\ubcf4\uc5d0 \uad00\uc5ec\ud558\ub294 \ubaa8\ub4e0 \uc8fc\uccb4\uc5d0 \uc801\uc6a9\ub41c\ub2e4. \ud5c8\uc704 \uad11\uace0 \ubb38\uc81c\ub294 \ucd5c\uadfc Indian Medical Associations and<\/p>\n","protected":false},"author":7426,"featured_media":549807,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","meta-author":"Ashima Obhan \uadf8\ub9ac\uace0 Jeetika Agarwal, Obhan & 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