{"id":508401,"date":"2024-07-22T10:21:55","date_gmt":"2024-07-22T02:21:55","guid":{"rendered":"https:\/\/law.asia\/?p=508401"},"modified":"2024-08-08T10:23:06","modified_gmt":"2024-08-08T02:23:06","slug":"copyright-protection-in-advertising","status":"publish","type":"post","link":"https:\/\/law.asia\/ko\/copyright-protection-in-advertising\/","title":{"rendered":"\uc800\uc791\uad8c\uc774 \uad11\uace0 \uac1c\ub150\uc744 \ubcf4\ud638\ud558\uc5ec \ucc3d\uc758\uc131\uc744 \uc9c0\ud0a4\ub294 \ubc29\ubc95"},"content":{"rendered":"<p>\uad11\uace0\uc5d0\uc11c \ucc3d\uc758\uc131\uc740 \uac00\uc7a5 \uc911\uc694\ud558\ub2e4. \uad11\uace0 \ub300\ud589\uc0ac\ub294 \uccad\uc911\uc5d0\uac8c \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \ud601\uc2e0\uc801\uc778 \uac1c\ub150\uc744 \uad6c\uc0c1\ud558\ub294 \ub2a5\ub825\uc5d0 \ud798\uc785\uc5b4 \ubc88\ucc3d\ud558\uba70, \uc774\ub294 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc640 \ucc38\uc5ec\ub97c \ucd09\uc9c4\ud55c\ub2e4. \uc774\ub7ec\ud55c \uac1c\ub150\uc740 \uc885\uc885 \uad11\ubc94\uc704\ud55c \ube0c\ub808\uc778\uc2a4\ud1a0\ubc0d \uc138\uc158, \uc804\ub7b5\uc801 \uacc4\ud68d \ubc0f \ucc3d\uc758\uc801 \uc2e4\ud589\uc758 \uacb0\uacfc\ub85c, \ub300\ud589\uc0ac\uc640 \uace0\uac1d\uc5d0\uac8c \ub9e4\uc6b0 \uadc0\uc911\ud55c \uc790\uc0b0\uc774\ub2e4. \uc774\ub7ec\ud55c \uac1c\ub150\uc774 \ubc95\uc801\uc73c\ub85c \ubcf4\ud638\ub420 \uc218 \uc788\ub294\uc9c0 \uc5ec\ubd80\ub294 \uc800\uc791\uad8c\ubc95\uc758 \uc6d0\uce59\uc744 \uac80\ud1a0\ud558\ub294 \uac83\uacfc \uad00\ub828\uc774 \uc788\ub2e4.<\/p>\n<figure id=\"attachment_367224\" aria-describedby=\"caption-attachment-367224\" style=\"width: 200px\" class=\"wp-caption alignright\"><img class=\"size-full wp-image-367227\" src=\"https:\/\/law.asia\/wp-content\/uploads\/2023\/01\/Essenese-Obhan.jpg\" alt=\"Essenese Obhan\" width=\"200\" height=\"250\" \/><figcaption id=\"caption-attachment-367224\" class=\"wp-caption-text\"><strong>Essenese Obhan<\/strong><br \/>Managing Partner<br \/>Obhan &amp; Associates<\/figcaption><\/figure>\n<p>\uc800\uc791\uad8c\ubc95\uc740 \ucc3d\uc791\uc790\uc5d0\uac8c \ub3c5\uc810\uc801\uc778 \uad8c\ub9ac\ub97c \ubd80\uc5ec\ud558\uc5ec \uc790\uc2e0\uc758 \ucc3d\uc791\ubb3c\uc744 \ubcf5\uc81c, \ubc30\ud3ec, \uacf5\uc5f0, \uc804\uc2dc \ubc0f \uc218\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \ubcf4\ud638\ud55c\ub2e4. \uc800\uc791\uad8c\uc740 \uc804\ud1b5\uc801\uc73c\ub85c \ubb38\ud559 \uc791\ud488, \uc74c\uc545 \ubc0f \uc608\uc220\uacfc \uac19\uc740 \uc720\ud615\uc758 \ud45c\ud604 \ud615\uc2dd\uc5d0 \uc801\uc6a9\ub410\uc9c0\ub9cc, \uad11\uace0 \uac1c\ub150\uc744 \ud3ec\ud568\ud55c \ud2b9\uc815 \ubb34\ud615 \ucc3d\uc791\ubb3c\uc5d0\ub3c4 \ud655\uc7a5\ub420 \uc218 \uc788\ub2e4.<\/p>\n<p>\uad11\uace0 \ub300\ud589\uc0ac\ub294 \ucea0\ud398\uc778\uc744 \uac1c\ubc1c\ud558\uace0, \ud2b9\uc815 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\uac70\ub098 \uc6d0\ud558\ub294 \uac10\uc815\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\uae30 \uc704\ud574 \uc124\ub4dd\ub825 \uc788\ub294 \ub0b4\ub7ec\ud2f0\ube0c, \uc2dc\uac01 \uc790\ub8cc, \uc2ac\ub85c\uac74 \ubc0f \uc804\ub7b5\uc744 \ub9cc\ub4dc\ub294 \ub370 \uc0c1\ub2f9\ud55c \uc2dc\uac04\uacfc \uc790\uc6d0\uc744 \ud22c\uc790\ud55c\ub2e4. \uc774\ub7ec\ud55c \ub178\ub825\uc740 \uc800\uc791\uad8c\ubc95\uc5d0 \ub530\ub77c \ubcf4\ud638\ubc1b\uc744 \uac00\uce58\uac00 \uc788\ub294 \uc9c0\uc2dd\uc7ac\uc0b0\uad8c(IP)\uc758 \ucc3d\ucd9c\ub85c \uc774\uc5b4\uc9c4\ub2e4.<\/p>\n<p>\uc800\uc791\uad8c \ubcf4\ud638\uc758 \ud575\uc2ec \uce21\uba74\uc740 \ub3c5\ucc3d\uc131\uc774\ub2e4. \uc800\uc791\uad8c\uc744 \uc8fc\uc7a5\ud558\ub824\uba74 \uad11\uace0 \uac1c\ub150\uc774 \ub300\ud589\uc0ac\uc758 \ub3c5\ub9bd\uc801\uc774\uba70 \ucc3d\uc758\uc801\uc778 \ub178\ub825\uc758 \uc0b0\ubb3c\uc774\uc5b4\uc57c \ud558\uba70 \ucd5c\uc18c\ud55c\uc758 \ucc3d\uc758\uc131\uc744 \uac00\uc838\uc57c \ud55c\ub2e4. \uc544\uc774\ub514\uc5b4 \uc790\uccb4\ub294 \uc800\uc791\uad8c\uc758 \ub300\uc0c1\uc774 \ub420 \uc218 \uc5c6\uc9c0\ub9cc, \uc2a4\ud06c\ub798\uce58 \ud544\ub984, \ub300\ubcf8 \ub610\ub294 \ud504\ub808\uc820\ud14c\uc774\uc158\uacfc \uac19\uc740 \uc720\ud615\uc758 \ud615\ud0dc\ub85c \ud45c\ud604\ub41c \uc544\uc774\ub514\uc5b4\ub294 \ubcf4\ud638\ubc1b\uc744 \uc790\uaca9\uc774 \uc788\ub2e4.<\/p>\n<figure id=\"attachment_331055\" aria-describedby=\"caption-attachment-331055\" style=\"width: 200px\" class=\"wp-caption alignright\"><img class=\"wp-image-331058\" src=\"https:\/\/law.asia\/wp-content\/uploads\/2022\/08\/Ayesha-Guhathakurta-240x300.jpg\" alt=\"Ayesha Guhathakurta\" width=\"200\" height=\"250\" srcset=\"https:\/\/law.asia\/wp-content\/uploads\/2022\/08\/Ayesha-Guhathakurta-240x300.jpg 240w, https:\/\/law.asia\/wp-content\/uploads\/2022\/08\/Ayesha-Guhathakurta-336x420.jpg 336w, https:\/\/law.asia\/wp-content\/uploads\/2022\/08\/Ayesha-Guhathakurta.jpg 400w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><figcaption id=\"caption-attachment-331055\" class=\"wp-caption-text\"><strong>Ayesha Guhathakurta<\/strong><br \/>\uc2dc\ub2c8\uc5b4 \uc18c\uc18d \ubcc0\ud638\uc0ac<br \/>Obhan &amp; Associates<\/figcaption><\/figure>\n<p>\uad11\uace0 \ub300\ud589\uc0ac\uac00 \uace0\uac1d\uc5d0\uac8c \ucea0\ud398\uc778\uc744 \uc81c\uc548\ud560 \ub54c, \uc77c\ubc18\uc801\uc73c\ub85c \uc2dc\uac01\uc801 \ubaa8\ud615, \uc791\uc11c\uba74 \ucf58\ud150\uce20 \ubc0f \uc804\ub7b5\uc801 \ud1b5\ucc30\uc744 \ud3ec\ud568\ud55c \uc885\ud569 \ud328\ud0a4\uc9c0\ub97c \uc81c\uc2dc\ud55c\ub2e4. \uc774\ub7ec\ud55c \uc81c\uc548\uc740 \ub300\ud589\uc0ac\uc758 \ucc3d\uc758\uc801 \uae30\uc5ec\ub97c \uc785\uc99d\ud558\ub294 \uc99d\uac70\ub85c \uc791\uc6a9\ud558\uba70 \uc800\uc791\uad8c \ubcf4\ud638\uc758 \uae30\ucd08\ub97c \ud615\uc131\ud55c\ub2e4. \uce68\ud574 \uc0ac\ub840\uc5d0\uc11c\ub294 \ub300\ud589\uc0ac\uac00 \uc774 \ubb38\uc11c\ub97c \uadfc\uac70\ub85c \uad8c\ub9ac\ub97c \uc8fc\uc7a5\ud558\uace0 \ubc95\uc801 \uad6c\uc81c\ub97c \ubaa8\uc0c9\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p>\uc800\uc791\uad8c \ubcf4\ud638\ub294 \uad11\uace0 \ucea0\ud398\uc778\uc758 \uc720\ud615\uc801 \uc694\uc18c\ub97c \ub118\uc5b4 \uae30\ubcf8 \uac1c\ub150\uacfc \uc8fc\uc81c\uae4c\uc9c0 \ud3ec\ud568\ud55c\ub2e4. \uacbd\uc7c1\uc790\uac00 \uad11\uace0\uc758 \uc2dc\uac01\uc801 \ub610\ub294 \ud14d\uc2a4\ud2b8\uc801 \uad6c\uc131 \uc694\uc18c\ub97c \uc9c1\uc811 \ubcf5\uc0ac\ud558\uc9c0 \uc54a\uc558\ub354\ub77c\ub3c4 \ud575\uc2ec \uac1c\ub150\uc774\ub098 \uc2a4\ud1a0\ub9ac\ub77c\uc778\uc744 \ubcf5\uc81c\ud568\uc73c\ub85c\uc368 \ub300\ud589\uc0ac\uc758 \uc800\uc791\uad8c\uc744 \uce68\ud574\ud560 \uc218 \uc788\ub2e4. \uc774\ub7ec\ud55c \uacbd\uc6b0, \ubc95\uc6d0\uc740 \uce68\ud574\uac00 \ubc1c\uc0dd\ud588\ub294\uc9c0 \uc5ec\ubd80\ub97c \ud310\ub2e8\ud558\uae30 \uc704\ud574 \uce68\ud574\uac00 \uc758\uc2ec\ub418\ub294 \uc791\ud488\uacfc \uc6d0\ub798 \uc791\ud488 \uac04\uc758 \uc720\uc0ac\uc131\uc744 \ud3c9\uac00\ud55c\ub2e4.<\/p>\n<p>\ubd04\ubca0\uc774 \uace0\ub4f1\ubc95\uc6d0\uc740 Brand David Communications Private Limited and Anr v Vivo Mobile India Private Limited and Anr \uc0ac\uac74\uc5d0\uc11c \uc774 \ubb38\uc81c\ub97c \ub2e4\ub918\ub2e4. \ubc95\uc6d0\uc740 \uc6d0\uace0\uac00 \uc608\ube44\uc801\uc73c\ub85c \uac00\ucc98\ubd84 \uba85\ub839\uc744 \ubc1b\uc744 \uc790\uaca9\uc774 \uc788\ub2e4\uace0 \ud310\ub2e8\ud588\uc9c0\ub9cc, \ud3b8\uc758\uc758 \uade0\ud615\uc744 \uace0\ub824\ud558\uc5ec \ud53c\uace0\uc5d0\uac8c \uc0c1\ub2f9\ud55c \uae08\uc561\uc744 \uc608\uce58\ud558\ub3c4\ub85d \uc9c0\uc2dc\ud588\ub2e4. \ucd5c\uadfc Wieden+Kennedy India Private Limited v Jindal Steel and Power Limited \uc0ac\uac74\uc5d0\uc11c \ub378\ub9ac \uace0\ub4f1\ubc95\uc6d0\uc740 RG Anand v Delux Films and Ors \uc0ac\uac74\uc5d0\uc11c \ub300\ubc95\uc6d0\uc774 \uc81c\uc2dc\ud55c \uc2e4\uc9c8\uc801 \uc720\uc0ac\uc131 \ud14c\uc2a4\ud2b8\ub97c \ub530\ub790\ub2e4. \uc608\ube44 \ud3c9\uac00\uc5d0\uc11c \ubc95\uc6d0\uc740 \ud53c\uace0\uac00 Jindal-Steel of India \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud55c \uac83\uc774 \uccad\uad6c\uc778\uc774 \ud53c\uace0\uc5d0\uac8c \ud504\ub808\uc820\ud14c\uc774\uc158, \uc2a4\ud06c\ub798\uce58 \ud544\ub984 \ubc0f \uae30\ud0c0 \ubbf8\ub514\uc5b4 \ud615\ud0dc\ub85c \uc81c\uc2dc\ud55c \uc8fc\uc81c\uc640 \uac1c\ub150\uc5d0 \uc2e4\uc9c8\uc801\uc73c\ub85c \uae30\ubc18\ud558\uace0 \uc788\ub2e4\uace0 \ud310\ub2e8\ud588\ub2e4.<\/p>\n<p>\ubc95\uc6d0\uc740 \ud3b8\uc758\uc758 \uade0\ud615\uc774 \ud53c\uace0\uc5d0\uac8c \uc720\ub9ac\ud558\ub2e4\uace0 \ud310\ub2e8\ud558\uc5ec \uac00\ucc98\ubd84 \uba85\ub839\uc744 \ub0b4\ub9ac\uc9c0 \uc54a\uc558\uc73c\ub098, \uc0c1\ub2f9\ud55c \uae08\uc561\uc744 \uc608\uce58\ud558\ub3c4\ub85d \uba85\ub839\ud588\ub2e4. \uc774\ud6c4 \uc774 \uc0ac\uac74\uc740 \ub2f9\uc0ac\uc790 \uac04\uc5d0 \ud569\uc758\ub85c \ud574\uacb0\ub410\ub2e4.<\/p>\n<p>\uad11\uace0 \uc0b0\uc5c5\uc5d0\uc11c \uc800\uc791\uad8c\uc744 \uc9d1\ud589\ud558\ub294 \uac83\uc740 \ucea0\ud398\uc778\uc758 \uc77c\uc2dc\uc801\uc778 \ud2b9\uc131\uacfc \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4\uc758 \uae00\ub85c\ubc8c \ub3c4\ub2ec \ubc94\uc704\ub85c \uc778\ud574 \ubcf5\uc7a1\ud574\uc9c8 \uc218 \uc788\ub2e4. \ub300\ud589\uc0ac\ub294 \uc7a0\uc7ac\uc801 \uce68\ud574\ub97c \ubc1c\uacac\ud558\uae30 \uc704\ud574 \uacbd\uacc4\ub97c \ub2a6\ucd94\uc9c0 \ub9d0\uc544\uc57c \ud558\uba70, IP \uad8c\ub9ac\ub97c \ubcf4\ud638\ud558\uae30 \uc704\ud574 \uc2e0\uc18d\ud55c \uc870\uce58\ub97c \ucde8\ud560 \uc900\ube44\uac00 \ub418\uc5b4 \uc788\uc5b4\uc57c \ud55c\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc911\uc9c0 \ubc0f \uc911\ub2e8 \uc11c\ud55c\uc744 \ubcf4\ub0b4\uac70\ub098 \uc18c\uc1a1\uc744 \uc81c\uae30\ud558\uac70\ub098 \ud569\uc758\ub97c \ud611\uc0c1\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\ub2e4.<\/p>\n<p>\uad11\uace0 \ub300\ud589\uc0ac\uac00 \uac1c\ubc1c\ud55c \ucc3d\uc758\uc801 \uac1c\ub150\uc774 \uc800\uc791\uad8c\uc73c\ub85c \ubcf4\ud638\ub420 \uc218 \uc788\ub2e4\ub294 \uac83\uc740 \ubd84\uba85\ud558\ub2e4. \uc774\ub7ec\ud55c \uac1c\ub150\uc740 \uc608\uc220\uc801 \ube44\uc804, \uc804\ub7b5\uc801 \uc0ac\uace0 \ubc0f \uace0\uac1d \ud611\ub825\uc758 \uacb0\uacfc\ubb3c\uc774\ub2e4. \uc774\ub7ec\ud55c \uac1c\ub150\uc740 \uc778\uc815\uacfc \ubc95\uc801 \ubcf4\ud638\ub97c \ubc1b\uc744 \uc790\uaca9\uc774 \uc788\ub2e4. \uc800\uc791\uad8c\ubc95\uc758 \uc6d0\uce59\uc744 \uc774\ud574\ud558\uace0 \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \uad11\uace0 \ub300\ud589\uc0ac\ub294 IP\ub97c \ubcf4\ud638\ud558\uace0 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uc2dc\uc7a5\uc5d0\uc11c \ucc3d\uc758\uc801 \ub178\ub825\uc758 \ubb34\uacb0\uc131\uc744 \ubcf4\uc874\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p><span class=\"vantage-grey\"><em><strong>Essenese Obhan\u00a0\ubcc0\ud638\uc0ac\ub294\u00a0 Obhan &amp; Associates\uc758 Managing Partner\uc774\uace0, Ayesha Guhathakurta \ubcc0\ud638\uc0ac\ub294 \uc2dc\ub2c8\uc5b4 \uc18c\uc18d \ubcc0\ud638\uc0ac\uc774\ub2e4.<\/strong><\/em><\/span><\/p>\n<section class=\"format-info\">\n<p style=\"text-align: justify;\"><strong><img class=\"aligncenter size-full wp-image-130603\" src=\"https:\/\/law.asia\/wp-content\/uploads\/2019\/05\/Obhan-Associates-1.jpg\" alt=\"Obhan &amp; Associates\" width=\"208\" height=\"73\" \/>Obhan &amp; Associates<\/strong><br \/>\nAdvocates and Patent Agents<br \/>\nN &#8211; 94, Second Floor<br \/>\nPanchsheel Park<br \/>\nNew Delhi 110017, India<br \/>\n<b>\uc5f0\ub77d\ucc98:<br \/>\n<\/b>Ashima Obhan<br \/>\n\uc804\ud654: +91 98 1104 3532<br \/>\n\uc774\uba54\uc77c:\u00a0<a href=\"mailto:email@obhans.com\">email@obhans.com<\/a> | <a href=\"mailto:ashima@obhans.com\">ashima@obhans.com<\/a><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>\uad11\uace0\uc5d0\uc11c \ucc3d\uc758\uc131\uc740 \uac00\uc7a5 \uc911\uc694\ud558\ub2e4. \uad11\uace0 \ub300\ud589\uc0ac\ub294 \uccad\uc911\uc5d0\uac8c \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \ud601\uc2e0\uc801\uc778 \uac1c\ub150\uc744 \uad6c\uc0c1\ud558\ub294 \ub2a5\ub825\uc5d0 \ud798\uc785\uc5b4 \ubc88\ucc3d\ud558\uba70, \uc774\ub294 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc640 \ucc38\uc5ec\ub97c \ucd09\uc9c4\ud55c\ub2e4. \uc774\ub7ec\ud55c \uac1c\ub150\uc740 \uc885\uc885 \uad11\ubc94\uc704\ud55c \ube0c\ub808\uc778\uc2a4\ud1a0\ubc0d \uc138\uc158, \uc804\ub7b5\uc801 \uacc4\ud68d \ubc0f \ucc3d\uc758\uc801 \uc2e4\ud589\uc758 \uacb0\uacfc\ub85c, \ub300\ud589\uc0ac\uc640 \uace0\uac1d\uc5d0\uac8c \ub9e4\uc6b0 \uadc0\uc911\ud55c \uc790\uc0b0\uc774\ub2e4. \uc774\ub7ec\ud55c \uac1c\ub150\uc774 \ubc95\uc801\uc73c\ub85c \ubcf4\ud638\ub420 \uc218 \uc788\ub294\uc9c0 \uc5ec\ubd80\ub294 \uc800\uc791\uad8c\ubc95\uc758 \uc6d0\uce59\uc744 \uac80\ud1a0\ud558\ub294 \uac83\uacfc \uad00\ub828\uc774 \uc788\ub2e4. \uc800\uc791\uad8c\ubc95\uc740 \ucc3d\uc791\uc790\uc5d0\uac8c \ub3c5\uc810\uc801\uc778 \uad8c\ub9ac\ub97c 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